Director of Membership (Members Club)

AccorCorpo • Key Biscayne, FL

11h

About The Position

The Director of Membership is a senior founding appointment responsible for defining, launching, and growing the membership proposition for a new private members club on Key Biscayne, Miami. Reporting directly to the Managing Director, the role leads the membership experience from pre-opening through stabilisation, building a commercially successful and culturally aspirational community. The club is scheduled to open in Spring 2027 and will offer dining, pool and beach, a nine-court racket club, fitness and wellness, a kids club, and cafes.

The Director leads four functions: Culture Programming, Marketing, Events, and Guest Relations. The role serves as the club’s primary relationship holder for prospective and existing members and represents the club within the community. It combines membership strategy and sales, member retention, programming, marketing and brand oversight, events, guest relations, team leadership, and commercial performance management.

Requirements

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
• At least 5–10 years of experience in luxury hospitality, with significant experience in private members clubs, such as as a Membership Director or in a senior membership and sales leadership role.
• Proven membership-sales acquisition record, including originating, cultivating, and closing high-net-worth member relationships with demonstrated revenue results.
• Thorough understanding of private members club governance, member community dynamics, tiered membership structures, and club culture.
• Experience in luxury lifestyle projects such as clubs, hotels, branded residences, wellness destinations, or high-end sporting venues.
• Experience leading multidisciplinary teams across membership, marketing, events, and/or guest relations.
• Exceptional relationship-building skills with high-net-worth individuals, community leaders, and VIP prospects.
• Consultative and persistent sales ability, including the ability to close while protecting the club’s exclusivity and prestige.
• Strategic thinking and ability to develop and adapt a membership strategy.
• Polished communication and presentation skills, including confidence in individual prospect meetings and formal board presentations.
• Commercial acumen, including the ability to manage a P&L, interpret membership revenue data, and balance growth with exclusivity.
• Creativity, cultural curiosity, and genuine interest in lifestyle programming for a discerning Miami membership.

Nice To Haves

• Postgraduate qualification or professional development in luxury brand management, hospitality leadership, or sales.
• Prior pre-opening experience building a membership programme before a venue is operational.
• Established network in the South Florida luxury market, including Key Biscayne, Coral Gables, Brickell, or Miami Beach.
• Bilingual English and Spanish.

Responsibilities

• Develop and execute the pre-opening membership strategy, including membership tiers, pricing, waitlist management, founding-member programme, and go-to-market timeline.
• Define the membership proposition with the General Manager and Paris Society Group, including member benefits, access rights, reciprocal arrangements, family and sports memberships, and corporate offerings.
• Build the founding-member acquisition pipeline and establish the membership sales, vetting, referral, presentation, approval, and onboarding processes.
• Set pre-opening membership targets and report pipeline status, conversion rates, and revenue projections.
• Manage waitlist communications and ensure prospective members receive a premium, personalised experience.
• Drive membership sales through targeted outreach, referrals, partnerships, private previews, and community engagement.
• Maintain a CRM pipeline, manage prospect relationships, and convert enquiries into memberships.
• Develop referral partnerships with luxury real estate agents, concierge services, wealth managers, and lifestyle networks.
• Collaborate with the Marketing Manager on acquisition campaigns, including private events, guest initiatives, lifestyle previews, and community activations.
• Monitor membership revenue, initiation fees, and dues against budget; oversee contract execution, payment processing, and related administration with the Finance Manager.
• Own the member lifecycle, including onboarding, engagement, renewal, and re-engagement of lapsed members.
• Maintain relationships with key members and monitor satisfaction through touchpoints, surveys, and usage data; address dissatisfaction or disengagement.
• Champion the member experience across club departments and oversee member communications and the resolution of complaints and escalations.
• Direct the Culture Programme Manager in developing a year-round programme across sport, wellness, family, gastronomy, and social lifestyle.
• Use programming to build community, support acquisition and retention, and deliver exclusive member and prospective-member experiences.
• Provide strategic direction to the Marketing Manager, overseeing member-facing brand voice, content, influencer partnerships, PR, digital campaigns, and alignment with Group standards.
• Direct the Events Manager and oversee events that support acquisition, retention, and community-building, ensuring quality and budget discipline.
• Lead the Guest Relations & Members Manager and set service standards across reception, concierge, sports, food and beverage, and leisure touchpoints.
• Oversee member-service infrastructure, including communication platforms, app or portal experience, booking systems, service requests, guest policies, reciprocal arrangements, and member privileges.
• Lead, mentor, and develop four direct reports: the Culture Programme Manager, Marketing Manager, Events Manager, and Guest Relations & Members Manager.
• Set objectives, KPIs, and performance standards; conduct performance reviews and development conversations; and work with the General Manager, P&C Manager, and Department Heads on staffing, training, and resources.
• Own the Membership department P&L and annual budget, covering membership revenue, initiation fees, dues, programming revenue, and operating costs.
• Provide weekly and monthly reports on pipeline, acquisition, churn, revenue, member satisfaction, and programming attendance; use CRM and membership analytics to inform strategy.

Benefits

• Opportunity to help define global brands and directly impact the member experience.
• Opportunities to progress and move across a global family of brands.
• Opportunity to shape the culture, build the team, and establish the foundations of a new destination from day one.
• Opportunity to work in an open, innovative, and creative culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director