Director of Hospitality & Membership

Staccato 2011•Florence, TX

About The Position

Staccato Ranch Texas (SRTX), a private shooting club and training facility in Florence, Texas, is the sister property to Staccato Ranch Vegas. It serves private members, corporate groups, and government and agency clients, with reciprocal access between the two ranches for members. The Director of Hospitality & Membership owns the member experience from the first conversation through the long-term relationship. The role is responsible for growing membership, leading the team that welcomes and supports members, and ensuring each visit meets The Staccato Standard. It is a hands-on leadership position suited to someone with a premium hospitality background who is interested in serving the firearms and experiences industry. The director leads membership growth and sales, member onboarding and retention, events and range experiences, and daily hospitality operations. The role also hires and leads the hospitality and membership team, manages the flow of members and guests on the property, collaborates with the General Manager and Staccato 2011 teams, and reports membership, retention, and revenue performance to the SVP Hospitality & Memberships.

Requirements

  • At least 7 years of experience in luxury hospitality, private clubs, resorts, or high-end membership organizations.
  • At least 3 years of experience leading teams.
  • A track record of meeting membership or sales targets and retaining clients over the long term.
  • Comfort with firearms and shooting sports, or a genuine willingness to learn and become proficient.
  • Strong relationship skills with high-net-worth individuals, corporate buyers, and government or agency clients.
  • Organization and data skills, including comfort with a CRM, tracking sheets, and basic P&L reporting.
  • Ability to work weekends and event days.
  • Ability to pass a background check.

Nice To Haves

  • A Central Texas network.
  • A bachelor's degree in hospitality, business, or a related field.

Responsibilities

  • Own SRTX membership targets, with a goal of steady month-over-month growth.
  • Lead sales conversations, tours, and follow-up for prospective members across Freedom, Corporate, and premium tiers.
  • Build relationships with Texas-area corporations, law enforcement, and agency clients, including seat-based memberships and group bookings.
  • Keep the member roster, pipeline, and engagement tracking accurate and current.
  • Run the 90-day onboarding program so new members are welcomed, oriented, and shooting with confidence early.
  • Build personal relationships with members and maintain awareness of key relationships.
  • Plan and run member events, community programming, and range experiences with the Performer and instructor teams.
  • Coordinate with the SRV team so reciprocal members receive a consistent experience at either ranch.
  • Identify members whose relationship with Staccato is growing and connect them with the brand's Key Relationships team.
  • Deliver a flawless on-property experience for VIC guests and Staccato 2011 executives.
  • Hire, train, and lead the hospitality and membership team.
  • Teach and hold the team to The Staccato Standard: Respect, then Safety, then Standard, then Efficiency.
  • Manage daily property flow so members, guests, and groups move smoothly through check-in and onto the ranges.
  • Work with the GM on budget, staffing, and reporting for the hospitality and membership areas.
  • Partner with Staccato 2011 marketing and sales on campaigns, events, and lead follow-up.
  • Report on membership, retention, and revenue performance to the SVP Hospitality & Memberships.
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