Director of Membership

Troon • Palm Coast, FL

2d • Onsite

About The Position

Hammock Beach Golf Resort & Spa in Palm Coast, Florida, is hiring a full-time Director of Membership. The Director represents the Club professionally and warmly, communicating membership benefits, classifications, policies, and services to prospective and current members. The role builds relationships with members, real estate professionals, Club leadership, and operating departments to advance membership growth, retention, engagement, and satisfaction.

The Director oversees membership development and sales, member relations and retention, engagement and communications, membership administration, and department leadership. Responsibilities include developing sales and retention strategies; managing the membership process from inquiry through onboarding; maintaining prospect pipelines and membership records; addressing member concerns; coordinating communications and events; ensuring membership practices comply with Club policies and governing documents; and collaborating across Club departments. The role also leads Membership Department staff and contributes membership insight to Club planning and decision-making.

The position requires a flexible schedule that may include evenings, weekends, holidays, and special Club events as business needs require. Benefits include medical, dental, and vision coverage, a 401(k) with employer match for eligible employees age 19 and older, and paid time off and leaves of absence subject to applicable law, eligibility criteria, plan terms, and company policies.

Requirements

• Minimum of five years of progressive experience in private club membership.
• Strong understanding of membership-based organizations, member expectations, and relationship-driven sales.
• Proven ability to develop and maintain relationships with affluent clientele and diverse membership demographics.
• Strong understanding of membership sales, prospect development, relationship management, and membership retention strategies.
• Commitment to exceptional service and anticipating and exceeding member expectations.
• Ability to maintain confidentiality and exercise sound judgment with sensitive member, employee, financial, or Club matters.
• Strong organization and attention to detail, with the ability to manage multiple priorities, deadlines, projects, and member requests simultaneously.
• Professional, solutions-oriented problem-solving skills, sound judgment, and creativity.
• Proficiency in Microsoft Office, membership management systems, customer relationship management platforms, email marketing tools, and other technology used in a Club environment.
• Ability to work a flexible schedule, including evenings, weekends, holidays, and special Club events as business needs require.
• Ability to maintain a professional appearance and demeanor consistent with luxury private club standards.
• Ability to communicate effectively with members, guests, employees, vendors, and Club leadership.
• Ability to work independently and effectively as part of a management team.
• Ability to manage confidential information with discretion and integrity.

Nice To Haves

• Bachelor’s degree in hospitality management, Business Administration, Marketing, Communications, or a related field preferred.
• Previous management experience preferred.

Responsibilities

• Develop and implement annual membership sales and retention strategies aligned with Club goals and positioning.
• Manage the membership sales process from initial inquiry through application, approval, onboarding, and activation.
• Build relationships with prospective and current members, homeowners, real estate professionals, and referral sources.
• Conduct membership tours and presentations, when applicable, communicating Club amenities, benefits, programs, and lifestyle offerings.
• Maintain a qualified membership prospect pipeline and monitor progress toward membership goals.
• Monitor membership trends, resignations, conversions, and other metrics to identify opportunities and challenges.
• Partner with Club leadership to establish membership goals, initiatives, and promotional strategies.
• Ensure membership applications, agreements, transfers, and related documentation are completed accurately and in accordance with Club policies.
• Respond to member questions, concerns, and requests promptly and professionally; resolve membership-related concerns with discretion and sound judgment.
• Develop initiatives to improve member satisfaction, engagement, loyalty, and retention; gather and evaluate member feedback and recommend improvements.
• Maintain a visible presence throughout the Club and at member events and activities.
• Develop and coordinate newsletters, announcements, membership updates, and promotional materials in collaboration with Marketing and other departments.
• Promote member events, activities, amenities, and programs, and assist in developing member programs and experiences.
• Keep members informed about Club policies, procedures, benefits, programs, and changes affecting their experience.
• Maintain accurate, current, and confidential membership records and documentation; oversee reporting, tracking, and administrative processes.
• Monitor membership categories, classifications, privileges, and eligibility requirements.
• Administer membership practices consistently in accordance with governing documents, Club policies and procedures, and applicable regulations.
• Coordinate membership matters with Accounting, Golf, Spa, Food & Beverage, Recreation, Security, and other departments.
• Assist with membership reports, forecasts, budgets, and presentations for Club leadership.
• Lead, direct, and support Membership Department staff; establish performance expectations, promote accountability, and encourage professional development.
• Foster cross-department relationships and participate in leadership meetings, contributing membership-related insight to Club planning and decision-making.
• Represent the Membership Department and Club professionally, with integrity and a service-oriented approach.
• Perform other duties and special projects as assigned by Club leadership.

Benefits

• Healthcare benefits: medical, dental, and vision coverage.
• 401(k) with employer match for employees age 19 and older, subject to applicable plan terms.
• Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria.

What This Job Offers

• Job Type: Full-time
• Career Level: Director