DIRECTOR OF MEMBERSHIP & MARKETING

Willoughby Golf Club Inc • Stuart, FL

1d

About The Position

Willoughby Golf Club is seeking an experienced, relationship-driven Director of Membership & Marketing to lead membership recruitment, retention, and engagement. This leadership role builds strong relationships with members and prospective members while promoting the Club’s traditions, values, and member experience. The ideal candidate is personable, organized, and strategic, with an understanding of private club membership and a passion for hospitality and relationship building.

The Director serves as a strategic partner to the General Manager/COO and department leaders, supports committees and volunteer leadership, and leads and mentors the Membership team. The role manages the membership application process, communications, events, records, reporting, and engagement initiatives, and works with Club leaders to support a consistent, high-quality member experience.

Requirements

• Bachelor’s degree in hospitality management, communications, marketing, public relations, or business administration.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Professionalism, discretion, and commitment to outstanding member service.
• Flexibility to attend occasional evening and weekend events.

Nice To Haves

• Five or more years of experience in private club management, membership services, luxury hospitality, or a related field is preferred.
• Previous supervisory or leadership experience is preferred.
• Relevant professional development or certification through CMAA, PCMA, PRSA, IABC, or a comparable association is valued but not required.
• Proficiency in Microsoft Office and familiarity with membership management software are preferred.

Responsibilities

• Lead membership recruitment, retention, and engagement initiatives to support the Club’s membership goals.
• Promote a culture of hospitality, professionalism, collaboration, creativity, and respect.
• Develop initiatives that encourage early participation, relationship-building, and long-term engagement.
• Partner strategically with the General Manager/COO and department leaders to advance community goals.
• Support committees, volunteer leadership, and special projects that enhance the member experience.
• Build and maintain relationships with current members, prospective members, and their families.
• Manage the membership application process, including inquiries, interviews, tours, and new member orientation.
• Develop and coordinate membership communications, events, and engagement activities.
• Maintain accurate membership records, directories, and related systems.
• Monitor membership trends, gather feedback, and identify opportunities to improve member satisfaction and retention.
• Work with Club leadership and department heads to ensure a consistent, high-quality member experience.
• Prepare membership reports, track progress toward goals, and assist with membership budgets and planning.
• Lead, develop, and mentor the Membership team, establishing clear priorities, expectations, and accountability.
• Represent Willoughby Golf Club professionally and promote its reputation and community.

Benefits

• Excellent bonus and benefits package, including association membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director