Director of Marketing | Full-Time | The Paramount Baltimore

Oak View Group•Baltimore, MD

About The Position

The Director of Marketing develops and executes comprehensive marketing strategies for The Paramount Baltimore to drive event attendance, revenue growth, brand awareness, sponsorship value, and community engagement. The role leads marketing, advertising, public relations, digital media, promotions, and audience development while collaborating with event promoters, sponsors, venue leadership, and external agencies. It is responsible for positioning the venue as a premier destination for concerts, family shows, and special events. The Director oversees integrated campaigns, marketing budgets, digital channels, public relations, sponsorship marketing, community outreach, and marketing staff. The position also manages relationships with agencies, media vendors, and freelance contractors, and evaluates marketing performance using attendance, sales, and analytics data. The role requires a flexible schedule that includes weekends, nights, and holidays.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
5–7 years of progressive marketing experience.
Proven success developing and executing large-scale marketing campaigns.
Experience managing budgets, agencies, media buys, and marketing analytics.
Strong understanding of sports and entertainment marketing principles.
Expertise in digital marketing, social media, CRM platforms, and audience analytics.
Excellent leadership, organizational, and project management skills.
Strong written, verbal, and presentation communication abilities.
Ability to analyze data and make strategic business recommendations.
Ability to manage multiple projects in a fast-paced environment.
Strong relationship-building and negotiation skills.
Must be able to work a flexible schedule inclusive of weekends, nights, and holidays.

Nice To Haves

Master's degree.
At least 4 years in a leadership role within arenas, stadiums, sports, entertainment, live events, hospitality, or related industries.
Experience with ticketing platforms and event marketing.

Responsibilities

Develop and implement annual marketing plans to achieve attendance, revenue, and brand objectives.
Create and execute integrated marketing campaigns for concerts, family shows, conventions, and special events.
Establish marketing budgets and monitor expenditures to maximize return on investment.
Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities.
Develop audience acquisition and retention strategies to increase ticket sales and market share.
Oversee traditional and digital advertising campaigns across television, radio, print, outdoor, streaming, and social media.
Develop promotional partnerships and cross-promotional opportunities with local businesses and organizations.
Coordinate event-specific promotions, contests, giveaways, and fan engagement programs.
Evaluate campaign effectiveness using attendance data, sales reports, and marketing analytics.
Lead digital marketing strategy for the website, email marketing, social media platforms, mobile applications, and online advertising.
Ensure consistent brand messaging across marketing channels.
Oversee content creation, graphic design, photography, video production, and creative assets.
Monitor digital analytics and implement strategies to improve engagement, conversion rates, and customer experiences.
Direct public relations initiatives to enhance the venue's reputation and visibility.
Direct media relations and coordinate press conferences, media events, and interviews.
Develop communication strategies for major announcements, community initiatives, and venue milestones.
Collaborate with promoters, artists, and event organizers on publicity efforts.
Collaborate with the sponsorship sales team to develop marketing assets that enhance sponsor value.
Support sponsor fulfillment through promotional campaigns, signage opportunities, digital activations, and branded content.
Assist in creating presentations and reports demonstrating sponsorship effectiveness and audience reach.
Develop and maintain relationships with community organizations, tourism agencies, chambers of commerce, and local businesses.
Direct and coordinate community outreach initiatives that strengthen the venue's presence and community impact.
Represent the venue at industry events, networking functions, and civic meetings.
Provide direction to marketing, communications, creative, and digital media staff.
Establish departmental goals, performance standards, and professional development plans.
Manage relationships with advertising agencies, media vendors, and freelance contractors.
Foster a collaborative, innovative, and results-driven work environment.
Perform other duties and projects as assigned.