Director of Marketing

All Weather Seal of West Michigan•Lowell, MI

9d•Onsite

About The Position

All-Weather Seal of West Michigan is seeking an experienced, hands-on Director of Marketing to lead its marketing organization and develop its leaders. The role oversees all marketing managers, drives in-person lead-generation performance, and helps ensure the sales schedule stays full at an affordable cost. The position reports to the Marketing and Ops VP and is primarily in-office in Lowell, Michigan, with occasional travel to Traverse City and other retail locations across the service territory. The company is a family-owned home remodeling business that has served the community for over 45 years, specializing in premium windows, showers, and metal roofing. The ideal candidate is a people leader who leads from the front, mentors managers, and remains closely connected to day-to-day performance. Experience in the home improvement industry is required.

Requirements

Experience in the home improvement industry.
Proven experience in in-person marketing or lead generation.
Demonstrated success leading leaders and managing marketing teams.
Strong understanding of performance-based marketing environments.
High character, professionalism, and a people-first leadership style.
Ability to lead by example and practice what you preach.
Comfort working in an in-office, hands-on leadership role.

Responsibilities

Lead, mentor, and develop all marketing managers across the organization.
Drive diversified, in-person lead-generation strategies to consistently fill the sales schedule.
Oversee marketing performance, metrics, and cost efficiency across multiple locations.
Conduct regular one-on-one meetings and provide leadership development for marketing managers.
Partner with Sales, Operations, and Executive Leadership to align goals.
Maintain visibility into daily execution while setting direction for growth and improvement.
Travel to support teams in the service territory.