Director of Marketing (DOM), Dermatology

Johnson & Johnson • Horsham, PA

5d

About The Position

The Director of Marketing (DOM), Dermatology, Icotrokinra is the most senior marketing and strategy leader responsible for the marketing strategy and implementation of a targeted oral peptide brand across professional, consumer, and patient marketing. The role is the P&L leader for the brand and reports directly to the Dermatology and Rheumatology Vice President of Sales & Marketing.

The Director develops the integrated strategic plan for Icotrokinra in Dermatology, including brand positioning, messaging, and the overall brand experience, and works to maximize marketing communications to physicians, offices, customers, and patients. The role partners with brand marketing leads to develop annual franchise marketing plans and implement product and service innovations. It also works across internal functions, affiliates, alliance partners, and external vendors to execute commercial activities and meet business goals.

The position leads and develops marketing professionals, uses market research to inform business planning, coordinates promotional activities with sales management, manages financial forecasts and budgets, monitors franchise performance, and responds to changes in the competitive landscape. The position is located in Horsham, Pennsylvania, and involves travel up to 25%, predominantly domestic with limited OUS travel.

Requirements

• Bachelor of Arts or Bachelor of Science degree required.
• Minimum 10 years of business experience, such as Sales, Marketing, or Management.
• At least 8 years of demonstrated marketing experience with proven performance.
• Demonstrated experience in critical marketing competencies.
• Experience directing and managing advertising agencies.
• Strong people management and development capabilities.
• Demonstrated organizational leadership capabilities.
• Innovative, proactive, analytical, and strong overall business acumen.
• Ability to manage and prioritize multiple priorities.
• Demonstrated people management experience, excellent leadership skills, and ability to work effectively in a matrix and unstructured environment.
• Demonstrated ability to think strategically and combine big-picture orientation with attention to detail.
• Interpersonal flexibility to interact effectively with a broad range of personnel.
• Ability to build effective teams that work well across functions and groups.
• Advanced communication and presentation skills.
• Ability to travel up to 25%, predominantly domestically with limited OUS travel.

Nice To Haves

• MBA.
• Immunology sales or marketing experience.
• Launch experience.

Responsibilities

• Develop an integrated strategic plan for Icotrokinra in Dermatology, including brand positioning, messaging, and the overall branding experience.
• Maximize marketing communications to physicians, offices, customers, and patients.
• Partner with brand marketing leads to develop annual franchise marketing plans and implement product and service innovations.
• Partner with Sales, Sales Training, Franchise Analytics, Strategic Customer Group, Medical Affairs, Global Strategic Marketing, North America Pharma affiliates, Alliance Management, Commercial Excellence, Corporate Communications, and outside vendors to execute commercial activities and achieve business goals.
• Lead a team of marketing professionals and build, shape, and coach leadership and marketing competencies.
• Use market research to plan business activities.
• Coordinate promotional activities with sales management.
• Lead annual financial forecasts and maintain budgets to support financial objectives.
• Track and monitor monthly franchise performance and recommend corrections as needed.
• Assess the competitive landscape continually and respond accordingly.

Benefits

• Annual performance bonus, subject to the terms of the applicable plan and awarded at the Company's discretion.
• Medical, dental, and vision benefits.
• Life insurance.
• Short- and long-term disability coverage.
• Business accident insurance.
• Group legal insurance.
• Eligibility to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
• Eligibility to participate in the long-term incentive program.
• Vacation: up to 120 hours per calendar year.
• Sick time: up to 40 hours per calendar year.
• Holiday pay, including floating holidays: up to 13 days per calendar year.
• Work, Personal and Family Time: up to 40 hours per calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director