Director of Marketing & Revenue Generation

UNC Charlotte Applicant Site • University City, NC

2d • Onsite

About The Position

The Director of Marketing & Revenue Generation is responsible for creating a first-class marketing experience for all athletics stakeholders through the implementation of fan engagement and revenue generation strategies and tactics. The position will be responsible for all Football marketing and game presentation duties, as well as other sports as assigned. This position will support digital initiatives, including email and digital marketing campaigns and data analytics. The individual will be responsible for driving revenue through comprehensive marketing communication strategies and the creation of captivating fan experiences. The position will collaborate with Creative, Ticket Operations, Ticket Sales, Fundraising, Communications, Sponsorship, and other auxiliaries and partnerships to build and execute strategic plans for Football and other ticketed sports that focus on driving revenue, attendance, and engagement.

Requirements

• Experience in marketing and revenue generation strategies.
• Experience in fan engagement and game presentation.
• Experience with digital initiatives, email marketing, and data analytics.
• Ability to collaborate with various departments.
• Skills in developing and executing strategic marketing plans.
• Focus on driving revenue, attendance, and engagement.

Responsibilities

• Implement fan engagement and revenue generation strategies and tactics.
• Manage all Football marketing and game presentation duties.
• Support digital initiatives, including email and digital marketing campaigns and data analytics.
• Drive revenue through comprehensive marketing communication strategies and the creation of captivating fan experiences.
• Collaborate with various departments (Creative, Ticket Operations, Ticket Sales, Fundraising, Communications, Sponsorship, etc.) to build and execute strategic plans for Football and other ticketed sports.
• Focus on driving revenue, attendance, and engagement for ticketed sports.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed