Director of Marketing, Outreach & Enrollment | Geriatric healthcare

Edge Recruitment Solutions•Fresno, CA

13d

About The Position

The Director of Marketing, Outreach & Enrollment is a member of the leadership team for a Fresno-based healthcare organization’s PACE program, which helps seniors continue living in their homes and communities. The role guides the Outreach and Enrollment Team and builds collaborative relationships across the organization, with the interdisciplinary team (IDT), and with external stakeholders to promote the organization’s values, culture, and mission. The Director leads marketing, outreach, and community engagement, and directs intake and enrollment processes, including process improvements to increase efficiency and conversion. The role is accountable for gross and net census growth goals and for tracking, overseeing, and reporting team performance—including leads, home visits, enrollments, eligibility statuses, and daily, weekly, and monthly Salesforce use. The Director also develops strategies and maintains referral relationships with senior housing, physician groups, hospitals, post-acute facilities, and community organizations within the market.

Requirements

At least five years of supervisory experience.
At least two years of experience in senior healthcare services growth or enrollment is sought; the posting describes this as preferred.
Strong knowledge and experience with Salesforce and Microsoft Office.
Experience leading in a data-driven organization and using reports and data to prioritize and oversee people and projects.

Nice To Haves

Bachelor’s degree in a relevant field; an additional five years of relevant management experience may be substituted.
At least two years in senior healthcare services growth or enrollment.

Responsibilities

Guide the Outreach and Enrollment Team as a member of the leadership team.
Facilitate collaborative relationships across the organization, with the interdisciplinary team (IDT), and with external stakeholders.
Meet gross and net census growth goals.
Direct and coordinate marketing, outreach, and community engagement activities.
Direct and coordinate intake and enrollment processes, including implementing process improvements to improve efficiency and conversion.
Track, oversee, and report team performance, including goals for leads, home visits, enrollments, eligibility statuses, and proper Salesforce use on a daily, weekly, and monthly basis.
Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within the market.