Healthcare Community Outreach & Enrollment Sales Director

Seasoned Recruitment • Fresno, CA

17h

About The Position

The Healthcare Community Outreach & Enrollment Sales Director serves as the local General Manager for healthcare growth, patient navigation, and participant enrollment. The role leads a field team conducting grassroots health education, patient advocacy, in-home consultations, and community-based enrollment in specialized healthcare programs. It is a hands-on, direct-to-consumer leadership position focused on building patient pipelines, growing census, coordinating clinical handoffs, and engaging communities.

The Director manages and coaches Enrollment Specialists, Community Health Navigators, and Outreach Coordinators; develops grassroots outreach and referral channels; oversees participant intake, eligibility screening, assessment, and enrollment; and manages enrollment performance, CRM activity, forecasts, and localized budgets. The role works closely with clinical directors, site medical staff, and care managers to support compliant enrollment and seamless participant onboarding.

Requirements

• At least 3–5 years directly managing, hiring, and coaching or evaluating frontline sales, enrollment, or community outreach personnel, including quota-carrying field staff.
• Demonstrated success in high-touch, consultative direct-to-consumer healthcare enrollment, patient acquisition, consumer sales, or localized business development; purely institutional or enterprise B2B experience is not sufficient.
• Demonstrated ability to generate participant growth through grassroots neighborhood engagement and local relationship-building, rather than relying exclusively on inbound digital leads or pre-set corporate leads.
• Willingness to work actively in the field, handle complex family consultations and dynamics, resolve enrollment bottlenecks, and lead daily execution by example.
• Ability to manage enrollment performance and field-team execution.

Nice To Haves

• Leadership experience in value-based healthcare, PACE, Medicare Advantage, Medicaid or dual-eligible programs, senior living, home health, or community health centers.
• Working knowledge of healthcare enrollment guidelines, benefit eligibility processes, and HIPAA privacy compliance.
• Proficiency with Salesforce or similar healthcare CRM platforms for monitoring pipeline stages, conversion rates, and field productivity.
• Bachelor’s degree in Healthcare Administration, Public Health, Business Administration, Marketing, or a related field; equivalent operational leadership experience is also welcomed.

Responsibilities

• Serve as the local General Manager for healthcare outreach, intake, and enrollment operations.
• Directly manage, coach, and mentor field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators.
• Conduct field rides and observe direct-to-consumer and in-home family consultations; provide weekly one-on-one coaching.
• Promote an accountability-driven, mission-first culture centered on patient advocacy, health equity, and family service.
• Build and execute localized field campaigns through community organizations and neighborhood events.
• Develop clinical and social referral networks, including FQHCs, discharge planners, social workers, senior living facilities, and primary care practices.
• Lead community health education, family workshops, benefits navigation sessions, and neighborhood wellness presentations.
• Oversee the participant journey from initial inquiry and home-visit scheduling through eligibility screening, program assessment, and enrollment submission.
• Improve intake workflows to accelerate enrollment, reduce family drop-off, and support transition to clinical care teams.
• Ensure compliance with state and federal healthcare regulations, CMS guidelines, HIPAA, and program-specific requirements.
• Use CRM systems to track field interactions, home visits, eligibility verifications, and completed enrollments.
• Provide monthly census forecasts and manage localized departmental budgets.
• Coordinate with clinical directors, site medical staff, and care managers to support participant onboarding.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid time off, including vacation, company-observed holidays, and paid sick leave.
• Performance-driven bonus structure tied to local census growth and quality enrollment milestones, including monthly and quarterly milestones.
• Internal advancement pathways and executive leadership development.
• Opportunity to make a measurable daily impact on health outcomes for vulnerable community members and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed