Healthcare Community Outreach & Enrollment Sales Director

Seasoned Recruitment • Visalia, CA

2d • $140,000 - $170,000

About The Position

The Healthcare Community Outreach & Enrollment Sales Director operates as the frontline General Manager for local healthcare growth, patient navigation, and participant enrollment. The role leads an agile field team delivering grassroots health education, patient advocacy, in-home consultations, and community-based enrollment in specialized healthcare programs. It is a hands-on, direct-to-consumer healthcare leadership position with end-to-end ownership of census growth, clinical coordination handoffs, and community health engagement.

The Director manages, coaches, and mentors field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators; develops community outreach and referral channels; oversees participant intake, eligibility screening, and enrollment; and manages operational performance through CRM and census reporting. The position partners with clinical directors, site medical staff, and care managers to support smooth participant onboarding and compliant transitions to care.

Requirements

• At least 3–5+ years directly managing, hiring, and coaching quota-carrying frontline sales representatives, enrollment specialists, or community outreach staff.
• Proven success in high-touch, consultative B2C healthcare enrollment, patient acquisition, or localized community-level business development; purely institutional B2B enterprise sales experience is not sufficient.
• Demonstrated ability to generate participant growth through neighborhood engagement and local relationship-building rather than relying exclusively on inbound digital leads.
• Willingness to work actively in the field, navigate complex family dynamics during home visits, resolve enrollment bottlenecks, and lead daily execution by example.
• Recent experience managing, hiring, and evaluating frontline sales or enrollment personnel, including quota-carrying field staff, coordinators, or specialists.
• Demonstrated direct-to-consumer sales, enrollment, or localized B2SMB business development experience rather than solely enterprise or institutional B2B.
• Ability to build grassroots demand from the ground up rather than relying solely on inbound digital marketing or pre-set corporate leads.
• Readiness to participate in fieldwork, handle family consultations when needed, and lead daily team execution.

Nice To Haves

• Leadership experience in value-based healthcare, PACE, Medicare Advantage, Medicaid or dual-eligible programs, senior living, home health, or community health center environments.
• Working knowledge of state and federal healthcare enrollment guidelines, benefit eligibility processes, and HIPAA privacy compliance.
• Proficiency with Salesforce or similar healthcare CRM platforms for monitoring pipeline stages, conversion rates, and field productivity metrics.
• Bachelor’s degree in Healthcare Administration, Public Health, Business Administration, Marketing, or a related field; equivalent operational leadership experience may substitute for a degree.

Responsibilities

• Serve as site General Manager for local healthcare outreach, intake, and enrollment operations.
• Directly manage, coach, and mentor field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators.
• Conduct field rides, observe direct-to-consumer and in-home family consultations, and provide weekly one-on-one coaching.
• Promote an accountable, mission-first culture focused on patient advocacy, health equity, and family service.
• Build and execute localized field campaigns through faith-based organizations, community centers, cultural associations, food pantries, and neighborhood health events.
• Develop and expand clinical and social referral networks, including FQHCs, discharge planners, social workers, senior living facilities, and local primary care practices.
• Lead community health education, family workshops, benefits navigation sessions, and neighborhood wellness presentations.
• Oversee the participant journey from initial inquiry and home-visit scheduling through eligibility screening, program assessment, and enrollment submission.
• Improve intake workflows to shorten time-to-enrollment, reduce family drop-off, and facilitate transition to clinical care teams.
• Ensure adherence to state and federal healthcare regulations, CMS guidelines, HIPAA privacy standards, and program-specific requirements.
• Use CRM systems such as Salesforce to track field interactions, in-home visits, eligibility verifications, and completed enrollments.
• Drive daily enrollment performance and pipeline velocity; provide monthly census forecasts and manage localized departmental budgets.
• Collaborate with clinical directors, site medical staff, and care managers to ensure seamless onboarding for new participants.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid time off, including vacation, company-observed holidays, and paid sick leave.
• Performance-driven bonuses tied to local census growth and quality enrollment milestones, with monthly and quarterly structures described.
• Internal advancement pathways and executive leadership development within a rapidly expanding organization.
• Opportunity to make a measurable daily impact on health outcomes for vulnerable community members and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed