Healthcare Community Outreach & Enrollment Sales Director

Seasoned Recruitment • Tulare, CA

2d • $140,000 - $170,000

About The Position

The Healthcare Community Outreach & Enrollment Sales Director serves as the site General Manager for local healthcare outreach, patient navigation, and participant enrollment operations. The role leads an agile field team conducting grassroots health education, patient advocacy, in-home consultations, and community-based enrollment in specialized healthcare programs. It is a hands-on, direct-to-consumer healthcare leadership position focused on building patient pipelines, growing census, coordinating clinical handoffs, and strengthening community health engagement.

The Director manages, coaches, and mentors field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators. They build local outreach campaigns and referral networks, oversee the participant journey from inquiry through enrollment, ensure regulatory and privacy compliance, and use CRM and performance data to manage enrollment activity, forecasts, and local budgets. The role works closely with clinical directors, site medical staff, and care managers to support seamless participant onboarding.

Requirements

• At least 3–5+ years of experience directly managing, hiring, and coaching quota-carrying frontline sales representatives, enrollment specialists, or community outreach staff.
• Proven success in high-touch, consultative direct-to-consumer healthcare enrollment, patient acquisition, or localized community-level business development; purely institutional B2B enterprise sales experience is not sufficient.
• Demonstrated ability to generate participant growth through grassroots neighborhood engagement and local relationship-building, rather than relying exclusively on inbound digital leads.
• Willingness to work actively in the field, handle complex family dynamics during home visits, resolve enrollment bottlenecks, and lead daily execution by example.
• Recent experience managing, hiring, and evaluating frontline sales or enrollment personnel, including quota-carrying field staff, coordinators, or specialists.
• Demonstrated direct-to-consumer sales, enrollment, or localized business-to-small-business development experience; purely enterprise or institutional B2B experience is not sufficient.

Nice To Haves

• Leadership experience in value-based healthcare, PACE, Medicare Advantage, Medicaid or dual-eligible programs, senior living, home health, or community health centers.
• Working knowledge of state and federal healthcare enrollment guidelines, benefit eligibility processes, and HIPAA privacy compliance.
• Proficiency with Salesforce or similar healthcare CRM platforms for monitoring pipeline stages, conversion rates, and field productivity metrics.
• Bachelor’s degree in Healthcare Administration, Public Health, Business Administration, Marketing, or a related field; equivalent operational leadership experience may substitute.

Responsibilities

• Serve as the site General Manager for local healthcare outreach, intake, and enrollment operations.
• Directly manage, coach, and mentor field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators.
• Conduct field rides, observe direct-to-consumer and in-home family healthcare consultations, and provide weekly one-on-one coaching.
• Promote an accountability-driven, mission-first culture focused on patient advocacy, health equity, and family service.
• Build and execute localized field campaigns through faith-based organizations, community centers, cultural associations, food pantries, and neighborhood health events.
• Develop and expand clinical and social referral networks, including FQHCs, discharge planners, social workers, senior living facilities, and local primary care practices.
• Lead community health education, family workshops, benefits navigation sessions, and neighborhood wellness presentations.
• Oversee the participant journey from initial inquiry and home-visit scheduling through eligibility screening, program assessment, and enrollment submission.
• Improve intake workflows to reduce time-to-enrollment and family drop-off, and support transition to clinical care teams.
• Ensure adherence to state and federal healthcare regulations, CMS guidelines, HIPAA privacy standards, and program-specific compliance requirements.
• Use CRM systems to track field interactions, in-home visits, eligibility verifications, and completed enrollments.
• Manage daily enrollment performance and pipeline velocity, provide monthly census forecasts, and manage localized departmental budgets.
• Coordinate with clinical directors, site medical staff, and care managers to ensure seamless onboarding of new participants.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid time off, including vacation, company-observed holidays, and paid sick leave.
• Performance-driven bonuses tied to local census growth, quality enrollment milestones, or local growth achievements.
• Internal advancement pathways and executive leadership development.
• Leadership development opportunities.
• Opportunity to make a measurable daily impact on health outcomes for vulnerable community members and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed