Director of Marketing, Enrollment & Outreach | Geriatric healthcare

Edge Recruitment Solutions • North Hollywood, CA

13d

About The Position

The Director of Marketing, Enrollment & Outreach is a member of the leadership team at a healthcare organization operating a PACE (All-Inclusive Care for the Elderly) program. The program helps seniors continue living in their homes and communities and provides comprehensive medical services through a collaborative interdisciplinary team (IDT) focused on treating the whole person. The organization has operated in North Hollywood since July 2023 and has been named one of America's Best Startup Employers by Forbes.

The role guides the Outreach and Enrollment Team and builds collaborative relationships across the organization, with the IDT, and with external stakeholders. The Director is accountable for gross and net census growth goals and directs marketing, outreach, community engagement, intake, and enrollment activities. The position also oversees team performance and uses reports and data to manage priorities, people, and projects.

Requirements

• At least five years of supervisory experience.
• Strong knowledge of and experience with Salesforce and Microsoft Office.
• Experience leading in a data-driven organization and using reports and data to prioritize and oversee people and projects.

Nice To Haves

• At least two years of experience in senior healthcare services growth or enrollment is preferred.
• A bachelor's degree in a relevant field is preferred; an additional five years of relevant management experience may be substituted.

Responsibilities

• Guide the Outreach and Enrollment Team as a member of the leadership team.
• Facilitate collaborative relationships across the organization, with the interdisciplinary team (IDT), and with external stakeholders to promote the organization's values, culture, and mission.
• Meet gross and net census growth goals.
• Direct and coordinate marketing, outreach, and community engagement activities.
• Direct and coordinate intake and enrollment processes, including implementing process improvements to drive efficiency and conversion.
• Track, oversee, and report on team performance, including goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis.
• Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within the market.
• Leverage reports and data to prioritize and oversee people and projects.

Benefits

• $15,000 sign-on bonus.
• Medical, dental, and vision insurance coverage.
• 401(k) savings plan with employer match.
• 17 days of personal time off (PTO).
• 12 observed holidays annually.
• Sick time.
• Highly competitive compensation, with salary up to $160,000 based on experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director