Director of Marketing Operations

Brunswick Boat Group • Chicago, IL

1d • Hybrid

About The Position

Brunswick, a global marine leader, is seeking a dynamic and seasoned marketing leader to join their team. This role will focus on realizing marketing operational synergies and scaling them across divisions within Brunswick Corporation. The Director of Marketing Operations will be instrumental in increasing cross-division and cross-function visibility into Marketing initiatives and planning by standardizing program and project management, advancing AI-driven marketing transformation, enabling enterprise-wide efficiencies across procurement, partnerships, social governance, and event marketing, and raising the level of collaboration and alignment. They will drive the vision for strategically evolving and leading key areas of enablement across people, technology/systems, and operations for the Marketing organization. Reporting into the Sr. Director of Customer Strategy, Insights & Marketing Operations, this role is a critical thought leader and change agent supporting both the long-term strategic vision for Marketing transformation with near-term execution excellence, and ensuring the broader marketing team can deliver and execute near-term marketing goals and objectives. This strategic leader will design, implement, and evangelize programs and services that address the needs of divisional and enterprise marketing teams, aiming to increase operational efficiency, establish program management capabilities for Enterprise Marketing, and align organizational structure and staffing to the capabilities required by the Marketing vision, strategy, and priorities.

Requirements

• Bachelor’s degree in Marketing or Business, MBA preferred
• 10+ years marketing operations and leadership experience with a consumer product driven company
• Experience building or leading program management [PMO] in a complex, matrixed organization
• PMP, PgMP, Agile, Lean, or similar program management methodologies certification a plus
• Proven track record driving enterprise transformation initiatives, including AI/GenAI adoption
• Strong experience partnering with Procurement and managing enterprise vendor ecosystems
• Ability to lead a team of individuals and oversee their development to advance capabilities in program management, planning and activation enablement
• Ability to work cross functionally with sales, category management, product development, engineering and other disciplines
• Ability to lead or influence remote talent
• Experience driving marketing KPIs and comfort adapting process or projects based on performance
• Demonstrated leadership skills to inspire teams
• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
• Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
• Must be flexible to work extended hours to support the requirements of the business
• Ability to work effectively in a collaborative, team environment within a matrix organization

Nice To Haves

• Event strategy is a plus

Responsibilities

• Execute campaign and event plans across divisions
• Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies
• Serve as the central hub for cross-division alignment, prioritization, and resource orchestration
• Stand up and lead an enterprise Marketing PMO, including standardized intake, prioritization, and execution frameworks (e.g., Agile, stage-gate, or hybrid models)
• Implement tools and processes to improve visibility into marketing initiatives, dependencies, and capacity planning across divisions
• Lead the AI Transformation Agenda for Marketing, including identification, prioritization, and scaling of AI/GenAI use cases across content, media, personalization, insights, and operations
• Drive adoption through training, change management, and capability development across the marketing organization
• Design and run the business goal setting and reviews for Marketing’s key functions and campaigns to actively analyze and report on our contribution to the overall business
• Identify and solve operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact
• Identify gaps in the organization’s operating rhythm, build lean scaffolding to fix them, and assess practices to see effectiveness
• Grow and maintain strong cross functional relationships with all internal teams (Creative, Insights/Analytics, Digital, Ecomm. Performance etc, Marketing etc.), as well as external industry and vendor partners; Partner with these teams regularly to make strategic planning and resourcing decisions
• Oversee the sustainment and optimization of our existing marketing tools; collaborate with cross functional teams to help drive requirements and prioritization of new and existing systems, tools and software
• Support business needs by partnering closely with technology on development roadmap, creating including business requirements one pagers, program management, and A.I. transformation agenda
• Identify and elevate resourcing constraints or improvements to organizational structure to ensure teams are set up properly to execute against marketing strategy
• Build and introduce tools to monitor Marketing capacity across the org to improve the ability to anticipate staffing pressure and to prioritize marketing initiatives more accurately

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• wellbeing program
• product purchase discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director