Director of Marketing Operations

Brunswick Corporation•Mettawa, IL

3d•$132,500 - $196,000•Hybrid

About The Position

We are looking for a dynamic and seasoned marketing leader to realize marketing operational synergies and scale across divisions within Brunswick Corporation. This leader will play an instrumental role in increasing cross-division and cross-function visibility into Marketing initiatives and planning by standardizing program and project management, advancing AI-driven marketing transformation, enabling enterprise-wide efficiencies across procurement, partnerships, social governance, and event marketing, raising the level of collaboration and alignment. They will drive the vision for strategically evolving and leading the key areas of enablement across people, technology/systems, and operations for the Marketing organization. Reporting into the Sr. Director of Customer Strategy, Insights & Marketing Operations Brunswick Corporation, this role is a critical thought leader and change agent that will support both the long-term strategic vision for Marketing transformation with near-term execution excellence as well as ensuring the broader marketing team can deliver and execute near-term marketing goals and objectives. A strategic leader who designs, implements, and evangelizes programs and services that address the needs of divisional and enterprise marketing the team. This person will be responsible for increasing operational efficiency, establishing program management capabilities and function for Enterprise Marketing of the Marketing organization and aligning our organizational structure and staffing to the capabilities required by the Marketing vision, strategy, and priorities.

Requirements

Bachelor’s degree in Marketing or Business, MBA preferred
10+ years marketing operations and leadership experience with a consumer product driven company
Experience building or leading program management [PMO] in a complex, matrixed organization
PMP, PgMP, Agile, Lean, or similar program management methodologies certification a plus
Proven track record driving enterprise transformation initiatives, including AI/GenAI adoption
Strong experience partnering with Procurement and managing enterprise vendor ecosystems
Ability to lead a team of individuals and oversee their development to advance capabilities in program management, planning and activation enablement
Ability to work cross functionally with sales, category management, product development, engineering and other disciplines
Ability to lead or influence remote talent
Experience driving marketing KPIs and comfort adapting process or projects based on performance
Demonstrated leadership skills to inspire teams
Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment
Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude
Must be flexible to work extended hours to support the requirements of the business
Ability to work effectively in a collaborative, team environment within a matrix organization

Nice To Haves

Event strategy is a plus

Responsibilities

Execute campaign and event plans across divisions
Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies
Serve as the central hub for cross-division alignment, prioritization, and resource orchestration
Stand up and lead an enterprise Marketing PMO, including standardized intake, prioritization, and execution frameworks (e.g., Agile, stage-gate, or hybrid models)
Implement tools and processes to improve visibility into marketing initiatives, dependencies, and capacity planning across divisions
Lead the AI Transformation Agenda for Marketing, including identification, prioritization, and scaling of AI/GenAI use cases across content, media, personalization, insights, and operations
Drive adoption through training, change management, and capability development across the marketing organization
Designs and runs the business goal setting and reviews for Marketing’s key functions and campaigns to actively analyze and report on our contribution to the overall business
Identifies and solves operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact
Identifies gaps in the organization’s operating rhythm, build lean scaffolding to fix them, and assess practices to see effectiveness
Grows and maintains strong cross functional relationships with all internal teams (Creative, Insights/Analytics, Digital, Ecomm. Performance etc, Marketing etc.), as well as external industry and vendor partners; Partners with these teams regularly to make strategic planning and resourcing decisions
Oversees the sustainment and optimization of our existing marketing tools; collaborates with cross functional teams to help drive requirements and prioritization of new and existing systems, tools and software
Supports business needs by partnering closely with technology on development roadmap, creating including business requirements one pagers, program management, and A.I. transformation agenda.
Identifies and elevates resourcing constraints or improvements to organizational structure to ensure teams are set up properly to execute against marketing strategy
Builds and introduces tools to monitor Marketing capacity across the org to improve the ability to anticipate staffing pressure and to prioritize marketing initiatives more accurately