Director of Marketing Operations

Rogo•New York, NY

About The Position

Rogo's marketing function is scaling quickly alongside an aggressive ARR growth plan, and the systems, data, and processes behind it need an owner. We are looking for a Director of Marketing Operations to build and run the operational backbone of marketing: the tech stack and attribution model, demand generation infrastructure, reporting and insights, and the data that feeds board and executive planning. This is a full-funnel ownership role. You will report directly to our Head of Revenue Operations and partner closely with Marketing, Sales, and RevOps leadership to ensure marketing runs on clean data, scalable systems, and rigorous measurement. You will be the person who can answer, with confidence, where every dollar and every lead came from and where it went.

Requirements

6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company, ideally with exposure to complex or enterprise sales motions.
Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
Experience leveraging AI to reimagine how marketing operations teams work.
Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Nice To Haves

Experience in institutional financial services or another complex, relationship driven B2B vertical.
Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing.
Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support.

Responsibilities

Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
Build and maintain multi-touch attribution across the funnel, from first touch through closed-won, with clean UTM, GCLID, and source and medium tracking into Salesforce.
Ensure data integrity across marketing and sales systems so that lead routing, lifecycle stages, and campaign tagging are consistent and trustworthy.
Partner with RevOps to align marketing data models with the broader Salesforce architecture, including Contact and Opportunity level attribution, lifecycle fields, and segmentation.
Build and manage the campaign infrastructure that supports demand generation: forms, landing pages, nurture flows, and lead scoring.
Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed to lead measurement.
Support event and field marketing programs with the operational scaffolding to track pipeline influence and ROI.
Continuously identify friction in the funnel and design workflows that improve conversion at each stage.
Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue.
Deliver actionable insights to Marketing, Sales, and executive leadership on what is working and what isn't.
Own the marketing data inputs to board reporting and company wide planning cycles, working closely with RevOps and Strategic Finance.
Partner on budget tracking and channel level ROI analysis to inform spend allocation.
Serve as the connective tissue between Marketing and RevOps, ensuring marketing systems and processes scale alongside the broader GTM org.
Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting so Marketing and Sales operate from the same numbers.
Bring an AI forward mindset to how marketing operations should run, identifying where automation and AI tooling can replace manual work.