Director of Marketing

American Dental Companies•Phoenix, AZ

7d•$155,000 - $175,000•Hybrid

About The Position

American Dental Companies (ADC) is seeking its first dedicated Director of Marketing to build and lead a unified, measurable, and scalable marketing function. This is a hands-on leadership role for someone experienced in driving growth across multi-location businesses. The Director will consolidate a decentralized marketing environment, enhance agency and vendor performance, improve patient acquisition strategies and measurement, and establish the foundation for future marketing capabilities.

Requirements

8–10+ years of progressive marketing experience, including meaningful responsibility for digital and performance marketing.
Demonstrated success leading marketing across a multi-location or multi-unit organization.
Strong working knowledge of Google Ads, GA4, local SEO, Google Business Profiles, call tracking, attribution, CRM, and digital conversion strategies.
Experience managing marketing agencies, vendors, budgets, and performance-based relationships.
Strong analytical and financial acumen, with the ability to connect marketing activity to measurable business results.
A hands-on leadership style-you can establish strategy and direction while still being comfortable working directly with campaigns, data, and performance when needed.
Strong communication and partnership skills, with the ability to work effectively with executives, operational leaders, practice owners, and external partners.

Nice To Haves

Healthcare, dental, retail, franchise, hospitality, or similar experience is strongly preferred.

Responsibilities

Lead marketing strategy across ADC, balancing enterprise priorities with the needs of individual practices and local markets.
Drive patient acquisition and marketing performance across digital and local channels, including paid search, SEO, Google Business Profiles, websites, reputation management, and specialty-service campaigns.
Consolidate and manage agency and vendor relationships, establishing clear performance expectations, improving results, and leveraging ADC's scale to create better economics.
Build consistent marketing measurement and reporting, including patient acquisition cost, channel performance, conversion, marketing ROI, and other key growth metrics.
Partner with doctors and operations leaders to identify market opportunities, improve practice-level performance, and establish repeatable marketing playbooks and best practices.
Build a scalable marketing function, developing the processes, tools, reporting, and ultimately the internal capabilities needed to support ADC's continued growth.