Director of Marketing
About The Position
The Director of Marketing will architect and lead a modern, data-driven, AI-enabled marketing engine that powers ALPFA’s growth as the definitive Latino leadership movement. You will transform marketing from event promotion into a true strategic growth function; driving membership growth, elevating national brand authority, amplifying partner and philanthropic campaigns, and helping bring ALPFA’s platform and certification offerings to market. This role is built for an ambitious, systems-minded marketing leader who wants real ownership: of the strategy, the budget, the team, and the outcomes. If you think in engines and infrastructure rather than one-off campaigns, and you want your work to shape the trajectory of a national movement, this is your seat.
Requirements
- 10–15+ years of progressive marketing leadership experience.
- Demonstrated track record of measurable revenue and growth impact.
- Experience scaling an organization from mid-size to national scale.
- Strong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention).
- A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasks.
- Bachelor’s degree required.
- Ability to travel 15–25%.
Nice To Haves
- Experience with AI-enabled marketing tools, automation, and personalization.
- Background in membership, subscription, or recurring-revenue growth models.
- Experience marketing platforms, digital products, or certification programs.
- Proven ability to build and lead high-performing teams and manage agency partners.
- Passion for ALPFA’s mission to advance Latino leadership.
Responsibilities
- Own and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demand.
- Build a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize it.
- Manage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisions.
- Design the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendors.
- Elevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement stories.
- Generate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partners.
- Digitally amplify philanthropic campaigns and strengthen donor storytelling.
- Partner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategy.
- Establish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwide.
- Deliver clear, executive-level performance reporting and forecasting to the leadership team and Board.
Benefits
- Full medical, dental, and vision insurance plans
- 401(k) plan with a healthy employer match
- Generous vacation, sick leave, and holiday schedules
- Opportunities for growth and advancement through training programs, workshops, and educational assistance
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What This Job Offers
Job Type
Full-time
Career Level
Director
