Director of Marketing Operations & Growth Systems

Microsoft•Redmond, WA

About The Position

The Director of Marketing Operations & Growth Systems leads the operating engine of Microsoft Advertising Marketing: the people, processes, platforms, and data that turn marketing investment into pipeline and revenue. The role owns marketing operations, growth systems, and transformation, serving Brand, Events, Customer & Partner, and Growth Marketing within the MSA Marketing Strategy, Growth & Operations team. It partners closely with Marketing Science, Sales, Finance, Product, and Engineering, and manages a team of marketing operations and marketing technology managers. The leader defines the marketing operating model and planning rhythm; owns the marketing technology stack, data, automation, and end-to-end lead lifecycle; and modernizes marketing through AI and automation where they improve speed, quality, or results. The position is accountable for how marketing work gets done and how it converts into business growth, including privacy-first data practices, change adoption, executive visibility, and cross-functional program delivery. Microsoft states that, starting January 26, 2026, Microsoft AI employees living within a 50-mile commute of a designated U.S. Microsoft office or a 25-mile commute of a designated non-U.S. office are expected to work from the office at least three days per week. This expectation is subject to local law and may vary by jurisdiction. The typical U.S. base pay range is $130,900–$251,900 per year. The range for the San Francisco Bay Area and New York City metropolitan area is $165,600–$272,300 per year. Certain roles may be eligible for benefits and other compensation. The position will be open for at least five days, with applications accepted on an ongoing basis until filled.

Requirements

Bachelor's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 10+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
6+ years of technology or process improvement experience.
5+ years of people management experience, including leading managers and building high-performing marketing operations or martech teams.
7+ years owning marketing operations across multiple marketing functions, such as brand, events, customer and partner, and growth or performance marketing.
5+ years leading B2B lead generation and lead lifecycle management, including lead scoring, routing, enrichment, nurture, Sales handoff, and service-level agreements.
5+ years of hands-on experience with enterprise CRM and marketing automation platforms, such as Dynamics 365, HubSpot, Marketo, Salesforce, or Eloqua, including integration and data architecture.
3+ years leading automation or AI-enabled transformation in a marketing or go-to-market organization, including moving use cases from pilot to production with measurable business impact.
7+ years leading change management and adoption of systems, processes, or tools across large, cross-functional organizations, including leading through influence.
Experience operating in privacy-first environments, with fluency in consent frameworks, data governance, and responsible AI practices.
Experience building funnel and operational reporting using business intelligence tools such as Power BI, Tableau, or Looker.
Proven ability to turn complex operational and performance data into clear, executive-ready recommendations and narratives.

Nice To Haves

Master's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 8+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
Bachelor's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 12+ years of marketing operations, program management, project management, or related experience, or equivalent experience.

Responsibilities

Define and run the MSA Marketing operating model, including planning, intake, workflows, campaign execution standards, and operating rhythm.
Use AI and automation to improve process design, documentation, alignment, and execution across marketing teams.
Set and drive a roadmap to modernize how Marketing plans, builds, runs, and measures its work, moving successful pilots to scaled adoption with measurable gains.
Partner with Engineering and Product to design, build, and launch automated workflows and AI agents.
Own the end-to-end lead strategy and framework, covering capture, enrichment, scoring, routing, nurture, and handoff to Sales; define lead stages, service-level agreements, and conversion standards with Sales.
Partner with Growth Marketing and Sales to improve customer and lead acquisition, volume, quality, and speed-to-sale through audience and channel optimization, experimentation, data enrichment, predictive scoring, segmentation, and testing.
Report lead funnel performance from top of funnel through pipeline and revenue.
Own the martech stack strategy, roadmap, and health, including CRM, marketing automation, marketing resource management, and data and integration layers; drive consolidation, integration, and adoption.
Build privacy-first practices, consent management, data-quality standards, and responsible AI principles into systems, workflows, and automation.
Align priorities, dependencies, and roadmaps with Marketing Science, Sales, Finance, Product, and Engineering; represent Marketing's operations and technology needs and provide thought leadership on modern marketing operations, martech, AI, and growth systems.
Lead, coach, and develop marketing operations and marketing technology managers; set ownership, goals, and accountability, and enable experimentation and continuous capability development.
Establish proactive communications and mechanisms for leadership visibility into progress, priorities, risks, decisions, and escalations.
Lead adoption of new systems, processes, and tools through training, enablement, and clear standards.
Drive large, multi-semester operations and systems initiatives; track milestones, budgets, and deliverables, and resolve blockers and risks across senior and executive stakeholders.
Turn operational, funnel, and system-performance data into recommendations for leadership on priorities, investment, and process changes.
In the first year, publish the Marketing Operations & Growth Systems roadmap, including priority AI and automation use cases; operationalize the lead strategy framework with Sales; and deliver a rationalized martech roadmap with clear team ownership.
Keep processes, platforms, and capabilities current as business priorities, channels, and technology change.
Embody Microsoft's culture and values.