Director of Marketing Operations & Growth Systems

Microsoft•Redmond, WA

10d•$130,900 - $272,300•Hybrid

About The Position

The Director of Marketing Operations & Growth Systems leads the operating engine of Microsoft Advertising Marketing: the people, processes, platforms, and data that turn marketing investment into pipeline and revenue. The role owns the marketing operating model, planning rhythm, workflows, and governance; the marketing technology stack, data, and automation supporting campaigns and the lead lifecycle; and the transformation of marketing through AI and other capabilities that improve speed, quality, or results. Within the MSA Marketing Strategy, Growth & Operations team, this leader serves Brand, Events, Customer & Partner, and Growth Marketing, and partners closely with Marketing Science, Sales, Finance, Product, and Engineering. The position manages marketing operations and marketing technology managers and is accountable for how marketing work gets done and how it contributes to business growth. Microsoft states that, beginning January 26, 2026, Microsoft AI employees within a 50-mile commute of a designated U.S. office or a 25-mile commute of a designated non-U.S. office are expected to work from the office at least three days per week, subject to local law and jurisdictional variation.

Requirements

Bachelor's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 10+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
6+ years of technology or process-improvement experience.
5+ years of people-management experience, including leading managers and building high-performing marketing operations or martech teams.
7+ years owning marketing operations across multiple marketing functions, such as brand, events, customer and partner, and growth or performance marketing.
5+ years leading B2B lead generation and lead lifecycle management, including scoring, routing, enrichment, nurture, Sales handoff, and service-level agreements.
5+ years of hands-on experience with enterprise CRM and marketing automation platforms, such as Dynamics 365, HubSpot, Marketo, Salesforce, or Eloqua, including integration and data architecture.
3+ years leading automation or AI-enabled transformation in a marketing or go-to-market organization, including moving use cases from pilot to production with measurable business impact.
7+ years leading change management and adoption of systems, processes, or tools across large, cross-functional organizations, including leading through influence.
Experience operating in privacy-first environments, with fluency in consent frameworks, data governance, and responsible AI practices.
Experience building funnel and operational reporting with business intelligence tools such as Power BI, Tableau, or Looker.
Ability to turn complex operational and performance data into clear, executive-ready recommendations and narratives.

Nice To Haves

Master's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 8+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
Bachelor's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 12+ years of marketing operations, program management, project management, or related experience, or equivalent experience.

Responsibilities

Define and run the Marketing operating model, including planning, intake, workflows, campaign execution standards, and operating rhythm across marketing functions.
Use AI and automation to improve process design, documentation, alignment, execution, and organizational productivity.
Set and drive a roadmap to modernize how Marketing plans, builds, runs, and measures work; move successful pilots to scaled adoption with business cases and measured gains.
Partner with Product and Engineering to design, build, and launch automated workflows and AI agents, such as campaign planning assistants and marketing tactic tools.
Own the end-to-end lead strategy and framework, including capture, enrichment, scoring, routing, nurture, and handoff to Sales; define lead stages, service-level agreements, and conversion standards with Sales.
Partner with Growth Marketing and Sales to improve acquisition, lead volume, quality, and speed-to-sale through audience and channel optimization, experimentation, enrichment, scoring, segmentation, and testing.
Report lead-funnel performance from top of funnel through pipeline and revenue.
Own the strategy, roadmap, and health of the marketing technology stack, including CRM, marketing automation, marketing resource management, and data and integration layers; drive platform consolidation, integration, and adoption.
Build privacy-first practices, consent management, data quality standards, and responsible AI principles into systems, workflows, and automation.
Align priorities, dependencies, and roadmaps with Marketing Science, Sales, Finance, Product, and Engineering; represent Marketing's operations and technology needs and share relevant emerging practices.
Lead, coach, and develop marketing operations and marketing technology managers; set ownership, goals, and accountability and foster experimentation and continuous capability development.
Establish proactive communication and operating-visibility mechanisms for leadership, including updates on progress, priorities, risks, decisions, and escalations.
Lead adoption of systems, processes, and tools across a large marketing organization through training, enablement, and clear standards.
Drive large, multi-semester operations and systems initiatives; track milestones, budgets, and deliverables and resolve blockers and risks with senior and executive stakeholders.
Turn operational, funnel, and system-performance data into leadership recommendations on priorities, investment, and process changes.
Publish the Marketing Operations & Growth Systems roadmap, including priority AI and automation use cases, as a first-year priority.
Finalize and operationalize the lead strategy framework with Sales, including shared definitions, service-level agreements, and funnel reporting, as a first-year priority.
Deliver a rationalized martech roadmap with clear ownership across the team, as a first-year priority.
Keep the operating model current as business priorities, channels, and technology change.
Embody Microsoft's culture and values.