Director of Marketing and Communications

Silver Key Senior Services•Colorado Springs, CO

3d•Onsite

About The Position

The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, aligning communications with the organization's mission, programs, and long-term strategic direction. The role positions Silver Key as a community hub centered on older adults and connecting generations through services, relationships, and shared experiences. The Director develops integrated marketing and communications strategies that support program growth, community engagement, partnerships, and fundraising, working closely with executive leadership, directors, and cross-functional teams to strengthen internal alignment and external impact. The Director oversees brand identity and organizational storytelling; community positioning and partnership communications; support for grant proposals and strategic funding narratives; public relations, media relationships, and crisis communications; and websites, social media, email, digital campaigns, podcasts, and videos. The role uses analytics to improve effectiveness and leads marketing staff, contractors, and vendors while managing workflows, timelines, and budgets. The position directly supervises the Marketing and Communications Specialist. The role normally follows a 40-hour workweek and is based at Silver Key's Murray location. Local driving to events will likely be required. The stated pay is $68,952, with a $1 increase for individuals bilingual in Spanish, German, or Korean. Employment is contingent upon passing a drug screen and background checks, including a Colorado Adult Protective Services background check. The position requires a bachelor's degree in a related field and 3–5 years of relevant experience.

Requirements

Bachelor's degree in a related field.
3–5 years of relevant experience.
Strong communication and leadership skills.
Strong verbal and written communication, analytical, statistical, mathematical, and interpersonal skills.
Ability to write complex reports and distill information for multiple audiences.
Ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals.
Ability to apply common-sense understanding to instructions and solve problems involving several concrete variables in standardized situations.
Ability to perform basic arithmetic and calculate rates, ratios, and percentages, and to draw and interpret bar graphs.
Good proficiency with computer software and applications, office equipment, and professional telephone use.
Ability to type quickly and accurately and multitask with computers, phones, and office equipment while interacting with clients.
May be required to pass technology proficiency assessments before employment.
Must pass a drug test and background checks before hire and periodically during employment, including a Colorado Adult Protective Services background check.
Ability to stand, walk, and sit for periods of time; use hands and fingers to operate a computer keyboard and office equipment; reach with hands and arms; talk and hear; stoop, kneel, or crouch if needed; and lift up to 35 pounds as needed.

Nice To Haves

Proficiency in non-English languages is highly valued; Spanish, German, or Korean bilingual candidates receive a $1 pay increase.
Knowledge of Silver Key Senior Services' mission, policies and procedures, business-specific software, and safety regulations.
Professional development opportunities may include Mental Health First Aid, Peer Support Certification, and other supervisor-approved trainings.

Responsibilities

Develop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities.
Partner with executive leadership and program directors to align communications, operations, and organizational goals.
Support consistent messaging and program representation across departments.
Identify opportunities to strengthen organizational visibility, engagement, and impact.
Maintain and evolve a cohesive brand identity across platforms.
Lead development of the organizational narrative, reflecting Silver Key's mission, impact, and strategic direction.
Ensure consistency in voice, messaging, and storytelling across programs and services.
Strengthen the organization's community visibility and reputation and position it as a leader in older adult services and intergenerational community-building.
Support communications about strategic partnerships and community initiatives.
Collaborate with development and program leaders on grant proposals through storytelling, impact framing, and clear communication of outcomes.
Align communications with grant-funded initiatives and communicate them clearly and consistently.
Translate program outcomes into narratives that support future funding and long-term sustainability.
Serve as a primary media contact and organizational spokesperson alongside executive leadership.
Build and maintain relationships with journalists, media outlets, and community influencers.
Lead proactive media engagement and manage reactive communications.
Develop and lead communication strategies during crises or high-risk situations, ensuring timely and consistent messaging aligned with organizational values and leadership direction.
Oversee websites, social media, email communications, and digital campaigns.
Produce podcasts and videos showcasing older adults' wisdom, insights, and value to the community.
Use analytics and performance data to refine digital and communications strategies.
Lead marketing staff, contractors, and vendors; manage workflows, timelines, and budgets; and establish priorities and accountability.
Engage with and show appreciation for volunteers, and occasionally provide guidance.
Perform other duties as required.
Drive locally to events as needed.