Director of Leisure Sales

The Boca Raton • Boca Raton, FL

13h • Onsite

About The Position

The Boca Raton is seeking an accomplished, commercially sophisticated Director of Leisure Sales to join the leadership team of a luxury resort. The Director will oversee an established team of five high-performing sales professionals and advance the resort’s leisure business through strategic, forward-looking commercial planning.

The role focuses on anticipating market opportunities and booking patterns six to twelve months in advance, developing relationships with premier luxury travel advisors, agencies, and consortia, and managing annual commercial partnerships such as Virtuoso and American Express Fine Hotels + Resorts. The Director will collaborate with Marketing, Revenue Management, and Resort Operations to create packages, experiences, and targeted initiatives that generate incremental demand and improve average daily rate, room-type mix, length of stay, and total resort spending. The role also includes mentoring the team and strengthening its analytical discipline, creativity, accountability, and commercial sophistication.

The position is based at The Boca Raton in South Florida and includes travel to key industry events and international luxury travel markets. It reports to the AVP of Resort Sales and partners closely with the Director of Group Sales, Director of Destination Sales, and Vice President of Revenue Management.

Requirements

• At least ten years of progressive luxury hospitality sales experience.
• Demonstrated success with leading luxury travel partnerships.
• Deep understanding of the independent luxury resort market.

Responsibilities

• Develop forward-looking leisure sales strategies, anticipating market opportunities and booking patterns six to twelve months in advance.
• Lead relationships with premier luxury travel advisors, agencies, and consortia.
• Negotiate and manage annual commercial partnerships, including Virtuoso and American Express Fine Hotels + Resorts.
• Collaborate with Marketing, Revenue Management, and Resort Operations to design packages, experiences, and targeted initiatives that generate incremental demand.
• Work strategically to enhance average daily rate, room-type mix, length of stay, and total resort spending.
• Mentor and inspire a team of five sales professionals while introducing greater analytical discipline, creativity, accountability, and commercial sophistication.
• Partner with the Director of Group Sales, Director of Destination Sales, and Vice President of Revenue Management to create an integrated and proactive commercial strategy.
• Travel to key industry events and international luxury travel markets.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed