Director of Growth Marketing

Brooklinen•New York, NY

82d•$165,000 - $195,000•Hybrid

About The Position

Brooklinen is hiring a Director of Growth Marketing to oversee its Growth Marketing function and shape its full-funnel spend strategy across channels. Reporting to the VP of Marketing, this leader will build on the company’s existing foundation and drive growth through strategic planning, testing, and execution. The role leads day-to-day strategy and performance across paid channels, manages performance marketing budgets and forecasts, and oversees testing and optimization. It partners with Creative, Brand, Ecommerce, Analytics, and Finance to balance brand storytelling with performance, evaluate investment using attribution methodologies such as MMM and incrementality testing, and connect channel results to company-wide KPIs. The Director also owns Growth Marketing headcount planning and team structure, and leads and develops an in-house team of channel managers. Brooklinen describes itself as a U.S. soft goods brand founded in 2014, offering products including sheets and towels. Its culture emphasizes care, collaboration, balance, continuous growth, and shared purpose.

Requirements

7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experience.
Proven experience leading an in-house growth or paid media function at a DTC brand at scale.
Experience managing large media budgets of $10M+ and driving efficient growth across multiple paid channels.
Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, percentage organic, and attribution.
Experience with measurement methodologies including MMM and incrementality testing.
Proficiency with Excel and BI or analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actions.
Track record of building, developing, and retaining high-performing teams.
Ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand.
Comfort operating at both strategic and tactical levels, from setting the vision to working through details.
Curious, growth-minded, results-oriented approach, with the ability to challenge assumptions, move quickly from insight to action, and seek ways to improve performance.

Responsibilities

Own and evolve Brooklinen’s growth marketing strategy to drive top- and bottom-line results through planning, testing, and execution.
Lead day-to-day strategy and performance across Search, Paid Social, Affiliate, and CTV, focusing on traffic, ROAS, and marketing efficiency.
Own performance marketing budgets and forecasts in partnership with Finance and Marketing, managing investment against traffic, ROAS, and new customer goals.
Develop and oversee a testing and optimization roadmap across paid channels, including creative testing, platform experimentation, and user journey optimization.
Partner with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance.
Use attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.
Stay close to execution within platforms and identify opportunities for innovation, experimentation, and improved performance.
Develop and present insights to senior leadership, connecting channel performance to company-wide KPIs and business recommendations.
Own headcount planning and team structure for Growth Marketing.
Lead an in-house team of channel managers, supporting performance, development, accountability, and operational excellence.

Benefits

Up to 100% medical, dental, and vision coverage for employees.
Fertility and family-building support of up to $20,000 lifetime.
401(k) with a 4% company match.
16 weeks of fully paid parental leave.
20 vacation days, increasing to 25 after five years, plus year-round Summer Fridays.
Hybrid schedule with two in-office days per week, scheduled Tuesday through Thursday.
Remote work during Thanksgiving week and the last week of December.
Up to four additional remote weeks per year with approval.
40% employee discount plus a seasonal product allowance.
One Medical, Talkspace, and $1,000 annually through Joon for wellness.
One-month paid sabbatical after five years, plus an additional one-month paid sabbatical after 10 years.
Equity and a 15% target bonus.