Director of Growth Marketing (Levoit & Cosori)

Vesync•Tustin, CA

27d•$180,000•Onsite

About The Position

The Director of Growth Marketing owns how Levoit acquires, educates, converts, and retains customers across channels. This leader builds and scales the growth engine to drive profitable customer acquisition, category penetration, household adoption, and customer lifetime value. The role spans performance marketing, creative strategy, e-commerce, conversion optimization, and lifecycle marketing, translating consumer insights into growth strategies across DTC, Amazon, and retail-supported channels. It combines strategic leadership with hands-on building and operational execution. The Director leads Levoit’s end-to-end growth strategy and customer acquisition, performance marketing and creative strategy, digital commerce growth and conversion optimization, and lifecycle and retention marketing. The role also builds and develops a high-performing growth organization and partners across North America with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams.

Requirements

10+ years in growth marketing, performance marketing, or digital customer acquisition.
Experience scaling a consumer brand generating $50M+ in annual revenue.
Significant experience in DTC e-commerce.
Proven success managing multimillion-dollar media budgets.
Deep expertise in Meta, Google, YouTube, and Amazon advertising.
Strong understanding of attribution, incrementality testing, MMM, and growth analytics.
Experience leading creative testing at scale.
Strong business acumen and understanding of customer economics.
Exceptional leadership and communication skills.

Nice To Haves

Experience in consumer technology, home appliances, or health and wellness categories.

Responsibilities

Own Levoit’s end-to-end growth strategy and drive customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels.
Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives.
Allocate marketing investment based on incremental business impact and profitable growth opportunities.
Develop and execute an experimentation roadmap covering audiences, creative, offers, landing pages, and customer journeys.
Build a culture of data-driven decision-making, accountability, and continuous optimization.
Lead performance marketing and creative strategy to support short-term revenue growth and long-term brand equity.
Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop campaigns that drive awareness, consideration, and conversion.
Establish scalable frameworks for audience, messaging, and creative testing across the customer journey.
Translate consumer insights, category education opportunities, and behavioral data into messaging that addresses customer needs and purchase barriers.
Oversee agency and in-house resources across Meta, Google, YouTube, Amazon Advertising, TikTok, CTV, affiliate, influencer, and emerging channels.
Establish measurement and attribution frameworks for budget allocation and visibility into incremental business impact.
Own digital commerce growth strategy and continuously improve website performance, conversion rates, customer experience, and revenue efficiency.
Lead cross-functional efforts with E-commerce, Product, UX, and Analytics to identify and remove friction in product discovery, merchandising, landing pages, product detail pages, and checkout.
Develop and prioritize a data-driven CRO roadmap focused on increasing conversion, average order value, and revenue without relying on increased media spend.
Establish a testing and optimization framework across site experiences, customer journeys, messaging, offers, and on-site merchandising.
Optimize the full-funnel customer experience by connecting category education, product discovery, social proof, reviews, and conversion-driving content.
Improve desktop and mobile engagement and purchasing efficiency, ensuring a seamless path from awareness to purchase.
Define measurement and reporting frameworks for customer behavior, conversion performance, and incremental business impact.
Own lifecycle marketing strategy across email, SMS, app engagement, subscription programs, and filter replacement initiatives.
Develop customer journeys that increase retention, repeat purchase rates, and customer lifetime value.
Drive cross-sell and upsell strategies across the Levoit portfolio.
Establish customer segmentation frameworks based on needs, behaviors, lifecycle stage, and purchase history.
Build, lead, and develop a high-performing growth marketing organization focused on accountability, execution excellence, and continuous learning.
Provide strategic leadership across the North America business and partner with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams.
Establish operating rhythms, performance objectives, and success metrics aligned with broader business goals.
Manage and develop agency partners and external resources to extend team capabilities and accelerate business outcomes.

Benefits

100% covered medical, dental, and vision insurance for the employee and spouse and dependents.
401(k) with 4% employer match, eligible after 90 days of employment, with immediate vesting.
Generous sick and vacation policy.
Paid holidays.
Life insurance.
Voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare FSA.
Dependent care FSA.
Travel assistance program.
Employee Assistance Program (EAP).
Fully stocked kitchen.