Director of Go-To-Market Strategy & Sales Enablement

The job overview for the Director of Go-To-Market Strategy & Sales Enablement role at Kasa is as follows: This role is crucial in driving the success and growth of Kasa's portfolio, specifically in the multifamily short-term rental market. The Director will be responsible for defining and executing the sales strategy, training and empowering the sales team, and achieving growth targets. The ideal candidate should possess strong leadership, analytical thinking, and sales expertise, as well as a willingness to be hands-on and resourceful. This is an opportunity to be part of a tech-enabled global hospitality brand and contribute to innovating how people live and travel.

• Define, articulate, and execute a sales strategy to improve the predictability and velocity of growth
• Define prospect persona(s) to tailor the sales process based on the persona(s)
• Design a formal sales process and common vocabulary for the real estate sales team to qualify leads
• Implement and manage the use of a CRM system (Hubspot) to enhance the sales process
• Lead and structure pipeline meetings and quarterly business review meetings to improve forecasting and speed of close
• Increase top-of-funnel leads via marketing efforts
• Utilize content marketing, online advertising, and other sales tactics to amplify the effectiveness of the sales strategy
• Design and execute a multifamily marketing campaign
• Drive growth through the design and implementation of sales processes enabled by technology
• Technical expertise in CRM implementation and utilization, content marketing, online advertising, and other sales strategies
• Deep understanding of both the creative and technical aspects of content marketing
• Build and deepen relationships with customers and prospects
• Confident and clear communicator
• Effectively identify, prioritize, negotiate, and close business partnerships to grow Kasa's units under management.

• Proven success with driving growth through the design and implementation of sales processes enabled by technology
• Technical expertise in CRM implementation and utilization as well as in content marketing, online advertising, and other sales strategies
• Deep understanding of both the creative and technical aspects of content marketing
• Ability to distribute content in a way that maximizes its reach and impact
• Strong relationship-building skills and ability to deepen relationships with customers and prospects
• Clear and confident communicator
• Comfortable with driving crucial conversations and delivering feedback
• Ability to identify, prioritize, negotiate, and close business partnerships (nice to have)

• Remote Work: Ability to work from anywhere
• Kasa Travel Credit: Free stays in any Kasa location and discount for friends and family
• Generous Stock Option Plan: Compensation package with emphasis on equity
• Flexible PTO: Encouragement to take time off as needed
• Cell phone reimbursement: Partial reimbursement of monthly cell phone bill
• 401(k) Plan: Matching contributions for retirement savings
• Health Coverage: Comprehensive health insurance options, including fertility coverage
• Other Perks: Eligibility for wi-fi stipend, home office stipend, and more.