Director of Events

Alma Lasers•Chicago, IL

2d•$120,000 - $140,000•Hybrid

About The Position

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care. In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications. Playing a pivotal role in brand experience, HCP engagement, and commercial execution, the Director of Events will lead the strategy, planning, execution and performance of a modern live events portfolio that strengthens market presence and drives business growth. This leader will shape how the brand is experienced across national symposia, national meetings, tradeshows, masterclasses, and executive events. This position is responsible for creating high-impact experiences that build relationships, generate demand, support sales priorities, and elevate brand perception while maintaining strict budget governance. Equal parts strategic and operational, this leader ensures every live event is executed with excellence, efficiency, and measurable business impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field preferred; equivalent professional experience will be considered.
Minimum five (5) years of progressive experience leading and executing live event marketing, experiential marketing, national meetings, hospitality, or related functions.
Demonstrated strength in relationship building, stakeholder management, and cross-functional leadership across internal teams, agencies, and external partners.
Experience managing budgets, agencies, vendors, and cross-functional stakeholders.
Strong strategic planning and high-level project management skills.
Proven ability to execute complex live events with precision and urgency.
Strong budget management, negotiation, and vendor leadership capabilities.
Excellent communication and stakeholder management skills.
Ability to connect brand experience with commercial outcomes.
High attention to detail with strong problem-solving instincts.
Comfortable operating in fast-paced, high-growth environments.
Proficiency in event technology, project management tools, and reporting systems.
Documentation showing eligibility to work in the United States will be required.

Nice To Haves

Experience within medical devices, aesthetics, healthcare, or other regulated industries preferred.

Responsibilities

Develop and lead annual event strategy aligned to commercial priorities, product objectives, and growth initiatives.
Manage full portfolio of national tradeshows, congresses, and internal meetings.
Evaluate live event investments and prioritize programs based on business impact, audience value, and return on investment.
Lead end-to-end planning and flawless execution of all live events, including logistics, timelines, budgets, vendors, staffing, and onsite management and execution.
Create premium brand experiences that strengthen HCP connection and differentiate brand in market.
Ensure consistent execution standards, operational discipline, and attention to detail across every touchpoint.
Partner with sales, marketing, clinical, product, and leadership teams to align live events with revenue goals and strategic priorities.
Build lead generation, HCP engagement, and pre and post-event strategies that maximize pipeline and commercial impact.
Track performance metrics including attendance, lead volume, influence on pipeline, and overall ROI.
Manage agency, production, venue, travel, and vendor relationships to ensure quality, efficiency, and value.
Manage live event budgets, forecasting, contract negotiation, and cost optimization across live events portfolio.
Identify opportunities to modernize spend while driving premium execution.
Lead and develop internal team members supporting live events and related functions.
Build scalable processes, planning systems, and operating rhythms that improve speed and execution quality.
Foster a collaborative, solutions-oriented culture across teams and partners.