Director of Brand Events

Norm•New York City, NY

3d•Hybrid

About The Position

Norm is seeking a Director of Brand Events to build flagship programs that strengthen its market position and bring together people shaping AI, law, regulation, and business. The role will establish events as a differentiated brand platform and own Norm’s brand events strategy and execution end to end. Reporting to the Head of Marketing, the Director will determine where Norm should host, partner, sponsor, or create new events, and shape programming, audiences, speakers, partnerships, production, and guest experience. The position combines strategic planning and editorial judgment with hands-on operational ownership. The Director will build an events roadmap and original event properties, develop high-profile programs and influential audiences, collaborate with leadership and cross-functional teams, oversee budgets and event delivery, and assess programs for strategic relevance, audience quality, relationship value, influence, and brand impact. Norm prefers team members to be fluent in AI and expects practical, hands-on use of AI in day-to-day work. Candidates should be prepared to discuss concrete examples of AI tools, workflows, and outcomes during the interview process.

Requirements

Significant experience developing and executing high-profile events for senior and influential audiences.
Experience developing executive-level programming and preparing senior leaders for public appearances.
A track record of building an events strategy rather than simply managing an established calendar.
Strong editorial and programming instincts, including the ability to recognize timely and worthwhile conversations.
Exceptional executive presence and credibility with senior internal and external stakeholders.
Ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
Strong creative judgment paired with rigorous operational and financial discipline.
Practical, hands-on AI use in day-to-day work, with concrete tools, workflows, and outcomes to discuss.

Nice To Haves

Familiarity with AI, legal technology, regulation, or another complex enterprise category.
An established network across business, law, government, policy, technology, or academia.

Responsibilities

Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
Identify conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
Shape each event’s purpose, format, content, speakers, and guest list, and recruit influential participants.
Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
Evaluate programs based on strategic relevance, audience quality, relationship value, influence, and brand impact.
Develop an understanding of Norm’s brand, business priorities, audiences, and event commitments; build internal relationships and assess existing partners, processes, and capabilities.
Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline, with initial concepts, target audiences, potential speakers, budgets, and success measures.
Establish a roadmap for flagship events and original event properties, and move the first priority program into execution.