Manager of Strategic & Brand Events

McGuireWoods LLP • New York, NY

13h • $145,000 - $217,400

About The Position

McGuireWoods is seeking a Strategic & Brand Events Manager to plan, develop, and execute the firm’s marquee conferences, regional events, and brand experiences. As part of the Events team, the Manager will oversee a portfolio of strategic events designed to strengthen client relationships, elevate the firm’s brand presence, and support business development objectives. The role combines strategic planning with hands-on execution and covers all phases of event planning, including concept development, budgeting, vendor management, on-site execution, and post-event evaluation.

The successful candidate will be organized, detail-oriented, resourceful, and comfortable managing multiple complex projects in a fast-paced, collaborative environment. The Manager will work closely with firm leadership, attorneys, Business Development, Marketing, and external partners to deliver sophisticated events aligned with the firm’s priorities.

Requirements

• Bachelor’s degree.
• At least eight years of relevant event management experience.
• Demonstrated experience managing events from concept through execution and post-event evaluation.
• Exceptional organizational, project management, and multitasking skills, with the ability to manage competing priorities.
• Strong written, verbal, and interpersonal communication skills, including the ability to engage effectively with attorneys, senior leadership, and external partners.
• Strong analytical, problem-solving, and crisis-management skills.
• Sound judgment, composure under pressure, and exceptional attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment while maintaining confidentiality.
• Flexibility to travel and work extended hours, including evenings, as needed.

Nice To Haves

• Event management experience within an Am Law 100 law firm or professional services organization.
• Interest in using innovative AI technology, including Harvey and Copilot, to support efficient, high-impact work.

Responsibilities

• Lead end-to-end planning and execution of marquee conferences, client programs, regional events, and strategic brand experiences.
• Partner with attorneys and Business Development teams to develop event strategies, programming, and audience engagement that support client relationships and business objectives.
• Oversee event logistics, including venues, accommodations, catering, audiovisual production, registration, signage, and on-site operations.
• Manage multiple events simultaneously, ensuring timelines, budgets, and quality standards are met and proactively resolving challenges.
• Collaborate with Marketing and Communications teams on invitations, promotional materials, digital communications, and branded collateral.
• Identify opportunities to elevate attendee experiences through programming, technology, and hospitality.
• Oversee sponsorship deliverables and activations, ensuring commitments are fulfilled.
• Build and maintain relationships with attorneys, internal stakeholders, vendors, sponsors, and external partners.
• Develop and manage event budgets, including expense tracking, contract negotiations, cost reconciliation, and financial reporting.
• Source and manage vendors, evaluate proposals, and negotiate services to ensure quality and cost efficiency.
• Monitor vendor performance, contractual obligations, deliverables, and deadlines.
• Oversee registration, attendee communications, event technology, and on-site operations.
• Develop and maintain event timelines, project trackers, planning documents, and operational procedures.
• Evaluate event success through attendance, stakeholder feedback, and budget performance.
• Identify opportunities to improve processes, enhance efficiency, and strengthen future event programming.
• Exercise sound judgment and discretion when handling confidential firm, client, and proprietary information.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager