Head of Strategic Brand Partnerships

Select Management Group•Los Angeles, CA

18h•Hybrid

About The Position

Select Management Group is a premier talent management firm representing more than 500 creators across YouTube, TikTok, Instagram, and other platforms, and executing more than 20,000 brand partnerships annually. The Head of Strategic Brand Partnerships will lead the partnerships division, expand it as a major revenue driver for the company’s talent, set strategy, own execution, and provide leadership with regular updates on the division’s performance. The role owns brand partnerships strategy, revenue goals, and sales execution across the partnership lifecycle. It builds relationships with brands, agencies, publicists, and industry decision-makers; works with Talent Managers to develop authentic campaigns and sustainable creator businesses; and generates opportunities and pipelines to achieve quarterly and annual targets. The Head collaborates with Select leadership and other stakeholders, uses industry knowledge and data to identify opportunities across the company’s business, drives pitching and negotiations through performance analysis, and leads and develops a high-performing team.

Requirements

10+ years driving revenue through strategic partnerships, with a record of exceeding targets and closing complex deals while leading a team.
Experience leading high-value negotiations and managing sophisticated partnership agreements from strategy through execution.
Strong, active relationships with partnership decision-makers and key industry leaders.
Creator-first mindset focused on building long-term relationships and businesses.
Deep understanding of digital media, creator-led campaigns, paid amplification, integrated marketing, and the evolving media landscape.
Entrepreneurial, action-oriented approach, with ownership and interest in building new revenue streams.
Strong organization and judgment in prioritizing, delegating, and leading teams.

Nice To Haves

Experience in the creator economy, ideally at an established talent management company, talent agency, or creator-focused company.
Agency or brand-side background in branded content.
Platform partnership experience with YouTube, Instagram, TikTok, or similar platforms.
Experience placing creator-led shows or original IP with streamers or networks.

Responsibilities

Own brand partnerships strategy, revenue goals, and sales execution across the full partnership lifecycle.
Develop and deepen relationships with brands, agencies, publicists, and key industry decision-makers.
Work with Talent Managers to craft authentic campaigns and build sustainable, long-term businesses for creators.
Source new business opportunities and build a pipeline of sponsorships, integrations, and talent opportunities to meet quarterly and annual revenue targets.
Collaborate with Select’s Leadership team and internal and external stakeholders to set targets and align strategy.
Use industry knowledge, trends, and data to identify opportunities across live events, film and TV, podcasting, publishing, sports, and consumer ventures, and shape partnerships from concept through execution.
Drive pipelines, pitching, negotiation, and performance analysis to achieve strong business outcomes.
Lead and mentor the brand partnerships team and scale it alongside the company.