Head of Partnerships

Advantage HQ•,

23h•$290,000 - $850,000•Remote

About The Position

Advantage HQ is seeking a commercially minded Head of Partnerships to build and scale strategic partnerships and referrals into a predictable revenue channel. The role will develop an ecosystem of referral and strategic partners—including agencies, fractional CMOs, consultants, technology providers, private equity firms, e-commerce operators, and other influential leaders—who introduce qualified consumer brands to Advantage HQ. This is a commercially accountable role focused on generating measurable pipeline and revenue, rather than simply building a contact list. The Head of Partnerships will own the full partnership lifecycle: identifying and recruiting partners, activating and managing relationships, generating qualified introductions, and working with Sales to convert opportunities. The role will build partner onboarding and engagement programs, commercial agreements, referral tracking and attribution, compensation processes, playbooks, reporting, and scalable operating rhythms. It will also identify emerging partnership opportunities, collaborate with Marketing on joint initiatives, represent Advantage HQ at industry events, provide market intelligence, and work with executive leadership on the long-term partnerships strategy. This is a fully remote role open to candidates in North America, with a strong preference for candidates based in the United States. Total annual compensation is $290,000 to $850,000 USD, including base salary, performance bonus, and equity.

Requirements

At least 7 years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
Excellent executive relationship-building, communication, and negotiation skills.
Strong organizational discipline and ability to manage multiple strategic relationships simultaneously.
Entrepreneurial mindset, with a bias toward execution, ownership, accountability, and measurable results.
Ability to build repeatable processes that generate business opportunities and work with Sales teams to convert introductions into clients.

Nice To Haves

Experience in digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
Strong network within the digital marketing, e-commerce, or technology ecosystem.
Based in the United States.

Responsibilities

Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other organizations serving high-growth consumer brands.
Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce qualified prospective clients.
Develop and execute a targeted partner acquisition strategy focused on organizations with access to Advantage HQ's ideal customer profile.
Create mutually beneficial referral, co-selling, commercial, and strategic collaboration arrangements.
Own and grow a portfolio of strategic partners, keeping relationships active, productive, and commercially valuable.
Develop partner onboarding, enablement, and engagement programs and provide partners with positioning, messaging, case studies, and other resources.
Establish recurring partner meetings, executive introductions, and relationship-building initiatives that generate opportunities.
Improve engagement and referral activity among underperforming partnerships.
Own partner-sourced pipeline and new revenue targets, and drive qualified introductions to DTC and e-commerce brands.
Work with Sales to qualify, track, follow up on, and convert partner referrals.
Accelerate sales cycles through warm introductions, joint conversations, and executive relationships.
Monitor referral-to-opportunity and opportunity-to-client conversion rates and take accountability for partnerships-channel performance.
Build the processes, playbooks, operating rhythms, partner segmentation, prioritization, and activation frameworks needed to scale the program.
Develop referral tracking, attribution, reporting, and partner compensation processes, and create dashboards for channel performance.
Use CRM systems, AI, and automation to improve partner discovery, engagement, relationship management, and reporting.
Identify partnership opportunities across emerging channels, technologies, and industry ecosystems.
Collaborate with Marketing on partner events, webinars, content collaborations, and joint go-to-market initiatives.
Represent Advantage HQ at industry conferences, networking events, and executive gatherings.
Build relationships with influential operators and decision-makers across the e-commerce ecosystem.
Share market intelligence, competitive insights, and new business opportunities with the leadership team.
Work with executive leadership to shape the long-term partnerships strategy.