Sr. Specialist, Strategic & Brand Events
About The Position
McGuireWoods is seeking an experienced event professional to plan, coordinate, and execute marquee conferences, regional events, and brand experiences. The role supports high-profile events that strengthen client relationships, enhance the firm's brand presence, and advance business development objectives. The Senior Specialist independently manages assigned events while contributing to the planning and execution of signature events. Responsibilities span the full event lifecycle, including logistics, vendor management, registration, on-site execution, and post-event reporting. The position works collaboratively with the Strategic & Brand Events team, attorneys, Business Development, Marketing, and external partners to deliver events that reflect the firm's brand and strategic priorities.
Requirements
- Bachelor's degree.
- At least six years of relevant event experience.
- Experience planning and executing corporate events, conferences, and client-facing programs.
- Strong organizational, project management, and multitasking skills, including the ability to manage competing priorities.
- Excellent written and verbal communication, problem-solving, and interpersonal skills.
- Sound judgment and strong attention to detail.
- Ability to work independently, take initiative, collaborate effectively, and maintain confidentiality.
- Flexibility to travel and work extended hours, including evenings and weekends, as needed.
Nice To Haves
- Event experience in an Am Law 100 law firm or professional services environment.
- Experience with CRM, event registration, or event management platforms.
- Interest in using innovative AI technology, including Harvey and Copilot, to support efficient, high-impact work.
Responsibilities
- Plan and execute marquee conferences, regional client events, and strategic brand experiences.
- Manage assigned events from planning through execution, meeting timelines, budgets, and quality standards.
- Partner with attorneys, Business Development, and internal stakeholders to align event programming with business objectives and audience needs.
- Oversee venues, accommodations, catering, audiovisual, registration, signage, and on-site operations.
- Manage multiple projects and competing priorities, proactively resolving challenges.
- Collaborate with Marketing, Communications, and Creative teams on invitations, promotional materials, signage, and other branded collateral.
- Improve attendee experiences through thoughtful programming, technology, and hospitality.
- Coordinate sponsorship commitments, deliverables, and activations.
- Build relationships with attorneys, internal teams, vendors, sponsors, and external partners.
- Support event budgets, expense tracking, invoice processing, and financial reporting.
- Source and coordinate vendors, review proposals, monitor deliverables, and identify cost-saving opportunities.
- Ensure vendor commitments and contractual obligations are met.
- Manage event registration, attendee communications, and event technology platforms.
- Develop and maintain event timelines, project trackers, planning documents, and operational checklists.
- Support on-site event operations and ensure a seamless attendee experience.
- Evaluate event success through attendance, feedback, and budget reporting, and recommend improvements.
- Maintain discretion when handling confidential firm, client, and financial information.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
