Director TFC Events & Brand Experience

Freeman•Dallas, TX

19h•Hybrid

About The Position

The Director, TFC Events & Brand Experiences is a seasoned event leader who owns the elevated end of The Freeman Company's event portfolio, including executive dinners, curated client showcases, and marquee brand activations. The role serves as a primary event lead across Sparks, 3D, Freeman, Studio Blue, and TFC signature cross-brand experiences, with a focus on precision, professionalism, and consistent delivery. The position supports the Marketing team and is based in the North Dallas office in Dallas, Texas. It is eligible for a hybrid schedule, generally requiring in-office and/or show-site work 2–3 days per week. The Director supports the Senior Director in delivering TFC's event experience strategy, leads end-to-end planning and execution for assigned events, and develops event production standards and operating procedures. The role specializes in agency-focused and high-touch programming for executive and VIP audiences, while managing event budgets, vendor relationships, reporting, and cross-functional partnerships. The position will grow with the team; strong people leadership instincts are expected from day one, with a direct-report structure expanding as the function scales.

Requirements

At least 12 years of progressive event management experience, including 3–5 years in a director-level or equivalent senior leadership role.
Demonstrated expertise in agency-focused, high-touch, or elevated event programming, including executive client hospitality, VIP experiences, and premium brand activations.
Proven experience leading complex, multi-brand or multi-stakeholder event portfolios from strategy through execution.
Experience building or formalizing event SOPs, playbooks, and operational processes in a growing or evolving team environment.
Strong financial acumen, including direct budget ownership, vendor negotiation, and ROI reporting.
Bachelor's degree in Events, Hospitality, Marketing, or a related field.
Agency mindset and client-first orientation, with the ability to read the room, manage expectations, and deliver above them.
Exceptional organizational and project management skills, including the ability to manage multiple complex events simultaneously.
Outstanding communication and interpersonal skills, with the ability to influence and build trust at all levels, including with Events Managers and C-suite executives.
Creative, resourceful, and solutions-oriented approach, with comfort navigating ambiguity and establishing structure.
Proficiency in event technology platforms, production tools, and onsite event management systems.
Strong leadership presence and the ability to inspire, develop, and hold a high-performing team accountable.
Calm authority in high-pressure, high-visibility environments.
Genuine passion for live events and elevated experiences.

Nice To Haves

Certified Meeting Professional (CMP), Certified Meeting Management (CMM), or similar industry certification.

Responsibilities

Support the Senior Director in delivering TFC's overarching event experience strategy and ensuring activations meet leadership-set quality and brand standards.
Lead events across the Sparks and 3D brand portfolio, with flexible support for Freeman, Studio Blue, and TFC signature experiences.
Lead end-to-end event planning and execution, including strategy, logistics, vendor management, brand team preparation, storytelling alignment, onsite coordination, and post-event reporting.
Coordinate with the TFC Events team and cross-functional department liaisons to deploy resources and maintain consistent portfolio coverage.
Design and execute high-touch experiences for agency clients, executives, and VIP stakeholders, including C-suite dinners, client showcases, and flagship brand activations.
Develop and steward VIP showcase programs in partnership with the Senior Director.
Build and maintain a curated network of vendors and production partners for premium events and bespoke hospitality programming.
Establish, document, and improve TFC event production standards and SOPs in partnership with the Senior Director.
Develop planning frameworks that support consistent quality and equity across events of different sizes and tiers.
Contribute to event intake and quality assurance standards within the Senior Director's framework.
Share cross-brand learnings, innovations, vendor insights, and production best practices across the TFC Events team.
Manage event finances, including contracts, room blocks, travel and expenses, purchase orders, and budget reporting.
Prepare executive-level event briefs, post-event debriefs, and ROI analysis to inform investment decisions.
Partner with TFC Marketing, Brand, Creative, Sales, and Communications teams to align event activations with business objectives and messaging.
Build trusted relationships across the enterprise, particularly with Growth/Sales, Operations, and Marketing partners.
Represent TFC Events in cross-functional discussions and provide strategic recommendations based on operational expertise and event data.
Mentor and guide Events Managers, supporting their development through defined stretch opportunities.
Model event excellence and promote accountability and continuous improvement within the team.