Director of Digital Marketing

We are seeking a strategic and data-driven leader to take on the role of Director of Digital Marketing. This individual will be responsible for driving our digital marketing efforts to achieve pipeline and revenue growth. The successful candidate will lead a team of marketers in executing a multi-channel digital demand generation strategy, with a focus on key business metrics such as qualified opportunities, pipeline growth, and new business growth. They will also be responsible for managing various digital demand generation channels, developing and executing an account-based marketing (ABM) strategy, and collaborating closely with sales leadership and other marketing teams. The ideal candidate will have a strong background in B2B marketing, experience in technology companies, and a proven track record of launching successful marketing campaigns.

• Lead a team of marketers to execute a multi-channel digital demand generation strategy and drive key business metrics (qualified opportunities, pipeline and new business growth).
• Manage the development and execution of digital demand generation channels including SEM, SEO, paid social, email, display, content syndication and more.
• Own the website end-to-end including the strategic roadmap, A/B testing, web development, and infrastructure.
• Develop and execute an ABM strategy, in partnership with regional marketing, including account research and planning along with cross-functional campaign execution for online & offline tactics.
• Partner closely with sales leadership on pipeline generation strategy and to solicit qualitative feedback related to campaigns and programs.
• Work closely with product marketing and content marketing to help shape campaigns aligned to key audiences at different stages of the sales funnel.
• Partner with marketing operations to procure and operate the right Martech needed to operationalize the digital demand generation strategy.
• Analyze full-funnel data to determine investment decisions (channels, campaigns, and programs), extract key insights and recommended actions to optimize programs, and provide broader business insights to key stakeholders and leadership.

• 8+ years of B2B marketing experience in fast-paced technology companies with leadership experience across digital demand generation
• Proven track record of successfully launching and managing cost-effective marketing campaigns with clear ROI-focused metrics
• Experience building and leading a high-performing team
• Growth mindset with a results-driven approach to work (testing, measuring, iterating)
• Deep knowledge of digital ad channels and Martech
• Experience in a predominantly sales-led go-to-market environment
• Understanding of CRM systems (Salesforce required) and how they interact with marketing tools and c

• Additional company-wide days off
• Paid time off to volunteer at non-profit organizations
• Personal development opportunities
• Professional stretch assignments
• Support for diversity and inclusion
• Equal opportunity employer
• Participation in e-verify
• Availability for residents of specific US states