Director of Creator Strategy & Online Media

Commonwealth of Pennsylvania • Dauphin County, PA

7d • Hybrid

About The Position

Governor Shapiro’s Director of Creator Strategy and Online Media leads the Governor’s creator program and builds on its national profile. The role expands relationships with podcasts, streaming services, and online media channels; grows the Governor’s national creator network; and integrates creator strategy and online media into the communications strategy alongside content and press. It also develops constituent outreach channels and community-based partnership programs that combine online and offline activations. The position calls for established creator and podcast relationships, experience managing high-profile partnerships from brief to publication, and an understanding of how to make collaborations effective in a government context.

The role leads creator strategy and online media efforts to share the Governor’s message across platforms. It builds partnerships with creators, podcasts, and online media and supports outreach connecting with communities across Pennsylvania. The position reports directly to the Director of Digital Strategy.

This is a full-time position with work hours of 9:00 AM to 5:30 PM, Monday through Friday, with a 60-minute lunch. Work outside standard business hours, including nights and weekends as the news cycle demands, is required. Part-time telework of up to one day per week may be available from an approved location within Pennsylvania, subject to change; otherwise, the employee may report to the headquarters office in Harrisburg.

Requirements

• At least four years of professional experience in digital communications.
• Valid driver’s license.
• Ability to work well in a fast-paced, highly collaborative team environment.
• Ability and willingness to form and leverage relationships within a complex creator ecosystem.
• Experience working effectively within large, complex teams.
• Experience running a high-output partnerships program for an elected leader, political entity, or larger organization.
• Ability to manage up and across a complex organization, including working effectively with colleagues whose responsibilities overlap but are distinct.
• Comfort working nights and weekends as the news cycle demands.
• Ability to perform essential job functions.
• Must pass a background investigation.
• Application must include a resume and be submitted by the posting closing date.

Nice To Haves

• Two years, or at least one election cycle, of creator-specific work in a government or campaign office.

Responsibilities

• Set the direction for creator partnerships and determine which collaborations support communication goals.
• Identify podcast and online media opportunities, secure appearances, and support preparation for the Governor’s participation.
• Maintain and grow creator networks by building connections with agencies, managers, and industry partners.
• Shape online messaging through creator engagement to support major announcements and initiatives.
• Lead creator interviews and shoots, coordinating logistics, location needs, and post-production work.
• Collaborate with the Office of Communications, Legislative Affairs, Policy, and the Deputy Chiefs of Staff to align messaging and partnership opportunities.
• Build constituent outreach channels and community-based partnership programs that include online and offline activations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed