Media & Digital Strategy Director

Mars•New York, NY

1d•$147,000 - $202,000•Hybrid

About The Position

Champion Petfoods is seeking a Media & Digital Strategy Director to lead the development and execution of full-funnel media and digital strategy. The role ensures media investment is allocated strategically to build brand awareness, drive consideration and conversion, and accelerate business growth. It owns media and digital engagement strategy, investment governance, integrated planning, agency leadership, and performance measurement, while developing capabilities and thought leadership across digital touchpoints for pet parent engagement. The Director works closely with Content Operations, Ecommerce, Global Insights, and Mars Global Center of Excellence to support brand awareness and relevance and to integrate the pet parent research and shopping journey with business objectives. The role is based at the company’s corporate office in Boulder, Colorado; Nashville, Tennessee; or New York, New York, with a hybrid schedule requiring three in-person days.

Requirements

15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
Deep expertise in full-funnel media strategy and planning, with strong knowledge of Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic, and emerging digital channels.
Digital-first orientation and demonstrated ability to evolve media strategies and capabilities in response to changing consumer behavior, technology, GEO, and new forms of digital discovery.
Experience managing media investments, including budget allocation, governance, and optimization across brands, channels, and audiences to maximize effectiveness and ROI.
Strong understanding of audience intelligence, data, and measurement, including using insights, segmentation, and performance analytics to improve targeting, personalization, and media effectiveness.
Experience managing complex agency relationships, setting strategic direction, and driving accountability, innovation, and high-quality execution.
People leadership experience and a track record of building, developing, and inspiring high-performing teams while strengthening functional capabilities and ways of working.

Responsibilities

Define full-funnel media engagement strategy across awareness, consideration, conversion, and advocacy, translating brand and business priorities into integrated annual strategies.
Lead the organization’s shift toward a digital-first pet parent model and strengthen capabilities across media platforms, insights, and GEO strategies.
Own allocation and governance of media investment across brands, channels, and funnel stages, establishing prioritization, optimization, and ROI principles.
Lead media agency relationships, scopes of work, and performance, ensuring access to strong planning, buying, innovation, technology, and measurement capabilities.
Establish a measurement framework across the funnel, turn performance into actionable insights, and improve effectiveness, efficiency, and return on investment.
Build actionable audience intelligence and segmentation to improve targeting, personalization, and media effectiveness across the pet parent journey.
Lead Search, SEO/GEO, and AI-driven discovery strategies to maximize brand visibility, relevance, and authority.
Build and develop a high-performing Media team and strengthen capabilities across Media, Audience Intelligence, Measurement, Search, and AI.