Director of Creator Growth & Creative Strategy

Bidbus•Irvine, CA

20h•Onsite

About The Position

Bidbus is hiring a Director of Creator Growth & Creative Strategy to build its creator growth engine from the ground up. This is not a traditional influencer marketing role. The Director will define the creator strategy, develop campaign concepts, and establish partnerships with creators ranging from micro-influencers to top-tier talent, making creator-led growth a major customer acquisition channel. The Director will work directly with the CEO and collaborate closely with Growth, Product, Design, and Performance Marketing. The role offers the opportunity to build the strategy, campaigns, partnerships, and operating system for creator growth from the beginning, and to build and lead the creator growth function over time.

Requirements

7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
Proven experience developing creator or influencer programs for a consumer company.
Strong creative instincts and a portfolio of standout creator campaigns.
Deep understanding of creator platforms, audiences, and partnership models.
Ability to connect creative ideas with measurable business outcomes.
Strategic thinker who is highly hands-on and comfortable building from zero.

Nice To Haves

Experience in marketplaces, consumer tech, automotive, mobility, fintech, or DTC.
Experience building a creator function from scratch.
Experience with ambassador, affiliate, referral, or community programs.
Experience managing agencies or creator operations support.

Responsibilities

Build Bidbus's creator and influencer growth strategy from 0→1.
Develop original campaign concepts, creative angles, and storytelling frameworks.
Identify and partner with creators across YouTube, TikTok, Instagram, and emerging platforms.
Build scalable influencer, ambassador, affiliate, and long-term creator programs.
Lead campaigns from strategy through execution with internal teams, agencies, and creators.
Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
Repurpose high-performing creator content for paid channels when appropriate.
Over time, build and lead the creator growth function.