Creative Strategy Director

M Booth•New York, NY

3d•$125,000 - $139,000•Hybrid

About The Position

M Booth is seeking a Creative Strategy Director to join its growing Creative Strategy and Planning team. This role sits on the creative team and reports to the VP Strategy Director. The position calls for a strategic leader who can independently lead planning for key agency accounts, mentor junior-to-mid-level staff, and collaborate across teams to strengthen creative and strategic initiatives. The Director leads strategy on integrated accounts, develops creative briefs that translate cultural insights into campaigns, and partners with Research, Insights and Analytics on campaign learning agendas. The role also involves planning and facilitating brainstorms, guiding research, developing brand-connected creative concepts, and presenting data-driven recommendations to clients. The successful candidate will bring a strong understanding of culture, consumer behavior, and digital, along with the ability to manage multiple accounts and build trusted client and team relationships. M Booth describes its culture as people-first, entrepreneurial, and focused on creativity, innovation, respect, and humanity. The agency supports a flexible hybrid work environment. Employees in the NYC or commutable surrounding area are expected to work in person two days per week, which may be at the agency or client office, at events, or on the road. Employees outside the NYC hub may also be asked to attend in-person client, event, or team meetings. Remote applicants are accepted from the states listed in the posting.

Requirements

8–10 years of strategy experience at a creative agency, specialist agency such as experiential, PR, or digital, or on the brand side.
3–5 years of leadership experience managing accounts and mentoring team members.
A strong portfolio of breakthrough strategies and creative concepts across categories that drive results, specifically including CPG and Spirits; tech experience is preferred.
Exceptional written and verbal communication skills, including the ability to connect cultural trends with brand strategy.
Interest in consumer behavior, pop culture, entertainment, and news.
Ability to work independently, manage multiple accounts, and build trust with clients and internal teams.
Deep, cross-sectional understanding of Gen Z.
Exceptional strategic storytelling skills and the ability to guide insight generation and campaign development.
Ability to advise clients on market research design, methodologies, and analysis.
Strong strategic voice and ability to provide clarification, direction, and leadership in internal and/or client meetings.
Fluency in digital.

Nice To Haves

Experience in tech, in addition to the specified CPG and Spirits category background.

Responsibilities

Lead strategic planning for key integrated accounts, independently developing disruptive ideas.
Partner with account leadership and creative teams to develop creative briefs that translate cultural insights into innovative campaigns.
Partner with Research, Insights and Analytics to develop and lead campaign learning agendas.
Participate in interagency planning sessions and lead brainstorms with clients and agency partners.
Oversee the creation and evaluation of primary and secondary research plans to segment audiences and uncover business opportunities.
Develop creative concepts connected to brand strategies and collaborate across internal disciplines and with clients.
Serve as a client-facing strategic lead, presenting data-driven brand recommendations and shaping presentations.
Share relevant trends, best practices, and cultural insights with the team to advance thinking and identify client opportunities.
Mentor team members and manage accounts.
Advise clients on market research design, methodologies, and analysis.
Drive clarification, direction, and leadership in internal and client meetings.