Director of Community Outreach (Outside Sales) - Senior Living Community

CHS Recruiting•Kensington, MD

1d•$95,000 - $150,000

About The Position

The Director of Community Outreach leads sales strategy and processes to achieve or exceed budgeted occupancy and average-rate goals. The role provides strategic direction, performance oversight, and hands-on coaching to strengthen sales execution, prospect engagement, and organizational accountability. The Director works closely with clinical and administrative leadership across the organization and provides regular updates on activity and projections. The position is based in Kensington, Maryland, and is full-time at 40 hours per week. Occasional weekends and evenings are required, with flexibility offered. Compensation includes an $80,000–$85,000 base salary, dependent on experience, monthly commission, a 20% annual bonus, and additional performance-based bonuses.

Requirements

At least 5 years of sales and marketing leadership experience.

Nice To Haves

Bachelor’s degree preferred but not required.
Experience in the senior living industry is strongly preferred.
Experience in related fields such as home care or hospice is accepted.

Responsibilities

Build relationships with community members and prospective residents.
Assess potential residents’ needs and formulate appropriate responses.
Maintain timely, accurate, and complete sales records.
Document lead activity, contact information, occupancy forecasts, and related information.
Achieve or exceed budgeted occupancy, move-in, revenue, and conversion goals.
Monitor performance trends and maintain an active sales pipeline.
Develop timely corrective action plans when results fall below target.
Conduct ongoing competitive and market analyses and translate findings into actionable recommendations for sales and marketing plans.
Recruit, hire, train, coach, and evaluate team members as needed.
Work with clinical and administrative leadership and provide regular updates on activity and projections.