Director of Commercial Sponsorship - Americas

Cirque du Soleil Entertainment Group•Las Vegas, NV

About The Position

The Director of Commercial Sponsorship – Americas serves as a strategic business development leader for Cirque du Soleil’s touring shows across the Americas. The role sources, negotiates, and executes commercial partnerships that generate incremental revenue, reduce operating costs, and improve the guest experience. Working with Show General Managers and commercial and sponsorship leadership, the Director turns local and regional opportunities into business value while aligning partnerships with the company’s broader commercial strategy. The position builds and manages local relationships, develops a pipeline of partnership opportunities, negotiates agreements, and oversees partner activation at show locations. It also ensures partnerships follow company sponsorship strategy, category management principles, brand guidelines, contracting standards, and governance requirements. Success is measured by revenue and value-in-kind, cost savings, partnership quality and retention, pipeline growth, forecast accuracy, and contributions to show profitability, audience growth, and market visibility.

Requirements

Proven experience in business development, partnership sales, sponsorship sales, advertising sales, or a related commercial discipline, with a commercially driven and results-focused approach.
Demonstrated success generating incremental revenue through partnerships, business development initiatives, or strategic commercial relationships.
Experience structuring and negotiating cash, value-in-kind, and hybrid partnership agreements.
Experience in a client-facing role and in project management or partner activation in a global, multi-stakeholder environment.
Strong prospecting, networking, and relationship-building capabilities, including identifying market opportunities and converting ideas into business outcomes.
Excellent communication, negotiation, and presentation skills, with the ability to build credibility and trust with partners, community leaders, and internal stakeholders.
Entrepreneurial mindset, ability to act with urgency and thrive in ambiguity, and ability to manage multiple opportunities while maintaining disciplined execution.
Strong business acumen and ability to use market intelligence, performance data, and business insights to prioritize work and balance show-level needs with enterprise commercial and partnership objectives.

Nice To Haves

Established network within the Las Vegas or broader US entertainment, hospitality, or tourism market.
Experience in live entertainment, touring shows, or a comparably complex consumer-facing industry.

Responsibilities

Secure and execute cash, value-in-kind, and hybrid partnership agreements that generate revenue, reduce costs, and provide operational, promotional, or guest experience benefits.
Negotiate commercial agreements and oversee partner activation on the ground, coordinating with show teams, food and beverage teams, and other stakeholders on permitting, site approvals, load-in and load-out, and build-out.
Build and maintain relationships with local businesses, tourism organizations, hospitality partners, media outlets, destination marketing organizations, venue partners, and community stakeholders across the Americas.
Proactively source, develop, and convert local partnership opportunities that support show objectives.
Maintain a qualified opportunity pipeline and provide regular forecasting and performance reporting.
Serve as the on-the-ground contact for partners and partner agencies, coordinating with global account teams when relevant.
Identify new sources of commercial and business value.
Ensure partnership opportunities align with enterprise sponsorship strategy, category management principles, brand partnership guidelines, contracting practices, activation standards, partner experience, and governance requirements.
Work with the VP, Partnerships to identify opportunities with broader strategic or enterprise-wide value, share market intelligence and partner insights, and maintain relationships with sponsorship sales and activation teams.