Director of Commercial Marketing, Americas - JJMT Neurovascular

Johnson & Johnson Innovative Medicine•Irvine, CA

1d•$154,000 - $265,650•Hybrid

About The Position

Johnson & Johnson MedTech - Neurovascular is recruiting a Director of Commercial Marketing responsible for North America, including Canada, the United States, and Latin America. The position is located in Irvine, California, and follows a hybrid schedule with three days per week on-site. The role develops and executes commercial strategy to drive revenue growth, market adoption, and physician engagement across the product portfolio. It partners with Sales, Clinical, Medical Affairs, Global Marketing, Commercial Operations, Finance, and other functions to turn business priorities into initiatives that improve performance across the Americas. The Director owns downstream marketing strategy and portfolio management, leads regional product commercialization and launches, develops customer and market programs, and enables effective sales execution. The role also oversees commercial analytics, budgets and investments, cross-functional initiatives, and a high-performing commercial marketing team.

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences, or a related field.
At least 10 years of progressive commercial experience in the medical device, healthcare, or life sciences industry.
At least 5 years of people leadership experience.
Proven success in downstream marketing, commercial strategy, sales leadership, or product management.
Demonstrated experience leading product launches and commercialization initiatives.
Strong understanding of physician-driven commercial models and healthcare markets.
Experience partnering with Sales, Clinical, Medical Affairs, and Global Marketing.
Strong financial acumen, including experience managing budgets, forecasts, and business planning.
Excellent analytical, communication, and executive presentation skills.
Ability to influence senior leaders and lead through collaboration.
Willingness to travel approximately 30–40% domestically and internationally.

Nice To Haves

MBA or advanced business degree.
Experience in Neurovascular, Interventional Radiology, Peripheral Vascular, Cardiology, or other physician-driven medical device markets.
Experience supporting both capital equipment and disposable product portfolios.
Experience in international or multi-region commercial organizations.
Experience with commercial excellence initiatives, CRM systems, customer analytics, and market intelligence platforms.
Experience working in highly regulated healthcare environments.
Proven ability to lead organizational transformation and change management initiatives.

Responsibilities

Develop and execute annual commercial marketing strategy aligned with business plans and revenue objectives.
Identify growth opportunities through market expansion, physician adoption, pricing strategies, and commercial programs.
Lead portfolio prioritization and investment decisions based on market dynamics, competition, customer insights, and financial performance.
Translate market trends into actionable strategies and advise the Business Unit Head and Sales Leadership Team.
Own downstream marketing strategy across the product portfolio, including positioning, messaging, segmentation, lifecycle management, and commercialization plans.
Identify opportunities for new products, line extensions, and market expansion, and partner with Global Marketing on future portfolio strategy.
Evaluate product performance and implement strategies to maximize lifecycle value.
Lead regional commercialization strategy and launch planning, including segmentation, positioning, physician education, field readiness, inventory planning, demand generation, and commercial execution.
Coordinate cross-functional launch execution and monitor launch performance, implementing corrective actions when needed.
Develop physician adoption strategies and commercial programs to drive customer acquisition, retention, account penetration, utilization, and procedural volumes.
Use customer insights, market research, physician feedback, and competitive intelligence to shape strategy and identify growth initiatives.
Support key opinion leader engagement and strategic customer partnerships.
Partner with Sales Leadership to improve commercial execution and sales effectiveness.
Develop value propositions, sales tools, competitive messaging, objection-handling resources, and promotional materials.
Support sales meetings, product training, and commercial education, and ensure the sales organization has the tools and resources to execute strategies.
Design and execute integrated marketing campaigns, customer education initiatives, digital engagement strategies, and professional education programs.
Measure program effectiveness and optimize investments based on return on investment.
Monitor financial, commercial, and market performance, analyze business trends, and recommend actions to improve commercial performance.
Present strategic business reviews and growth recommendations to executive leadership.
Build cross-functional partnerships and lead teams in executing strategic initiatives, influencing stakeholders and fostering collaboration and accountability.
Manage commercial marketing budgets and investments; evaluate initiative financial impact and optimize spending.
Support annual operating planning, forecasting, and long-range strategic planning, ensuring initiatives deliver measurable outcomes and positive return on investment.
Recruit, coach, develop, and retain a high-performing commercial marketing team; set objectives and performance expectations and foster innovation, accountability, collaboration, and continuous improvement.

Benefits

Consolidated retirement plan (pension) and 401(k) savings plan, subject to plan terms.
Eligibility to participate in the long-term incentive program.
120 hours of vacation per calendar year, subject to policy and date of hire.
40 hours of sick time per calendar year, subject to policy and date of hire.
13 days of holiday pay, including floating holidays, per calendar year.
Up to 40 hours of Work, Personal and Family Time per calendar year.
480 hours of parental leave within one year of a child’s birth, adoption, or foster care placement.
Bereavement leave: 240 hours for an immediate family member and 40 hours for an extended family member per calendar year.
80 hours of caregiver leave in a 52-week rolling period.
32 hours of volunteer leave per calendar year.
80 hours of military spouse time-off per calendar year.