Director of Commercial Sponsorship - Americas

Cirque du Soleil Entertainment Group•Las Vegas, NV

About The Position

The Director of Commercial Sponsorship – Americas serves as the strategic business development engine for Cirque du Soleil’s touring shows across the Americas. This role sources, negotiates, and executes commercial partnerships that generate incremental revenue, reduce operating costs, and improve the guest experience. Working closely with Show General Managers and senior commercial and sponsorship leaders, the Director turns regional opportunities into business value while aligning activity with the company’s broader commercial and partnership strategy. The role develops local market relationships and partnership opportunities, manages agreements and partner activation, and collaborates with show teams and enterprise sponsorship colleagues. Success is measured by incremental revenue and value-in-kind, commercial value for shows, the number and quality of agreements, renewal and retention rates, pipeline growth and forecast accuracy, cost savings, and contributions to profitability, audience growth, and market visibility.

Requirements

  • Proven experience in business development, partnership sales, sponsorship sales, advertising sales, or a related commercial discipline, with a commercially driven, results-focused approach.
  • Demonstrated success generating incremental revenue through partnerships, business development initiatives, or strategic commercial relationships.
  • Experience structuring and negotiating cash, value-in-kind, and hybrid partnership agreements.
  • Experience in a client-facing role and in project management or partner activation in a global, multi-stakeholder environment.
  • Strong prospecting, networking, and relationship-building skills, including the ability to identify opportunities and convert ideas into business outcomes.
  • Excellent communication, negotiation, and presentation skills, and the ability to build credibility and trust with partners, community leaders, and internal stakeholders.
  • Entrepreneurial mindset; ability to act with urgency, thrive in ambiguity, and manage multiple opportunities while maintaining disciplined execution.
  • Strong business acumen and ability to use market intelligence, performance data, and business insights to prioritize efforts and balance show-level needs with enterprise objectives.

Nice To Haves

  • Established network within the Las Vegas or broader US entertainment, hospitality, or tourism market.
  • Experience in live entertainment, touring shows, or a comparably complex consumer-facing industry.

Responsibilities

  • Source and execute cash, value-in-kind, and hybrid partnership agreements that generate revenue, reduce costs, and provide operational, promotional, or guest experience benefits.
  • Negotiate commercial agreements and oversee partner activation on the ground, coordinating with show teams, food and beverage teams, and other stakeholders on permitting, site approvals, load-in and load-out, and build-out.
  • Advise Show General Managers and the VP, Commercial on business development, and build relationships with local businesses, tourism and hospitality organizations, media outlets, destination marketing organizations, venue partners, and community stakeholders across the Americas.
  • Proactively identify and convert local partnership opportunities that support show business objectives; maintain a qualified opportunity pipeline and provide regular forecasts and performance reports.
  • Serve as the on-the-ground contact for partners and partner agencies, working with global account teams when appropriate.
  • Align partnership opportunities with enterprise sponsorship strategy, category management principles, brand partnership guidelines, contracting consistency, activation standards, partner experience, and governance requirements.
  • Work with the VP, Partnerships to identify opportunities with broader strategic or enterprise-wide value, share market intelligence and partner insights, and maintain relationships with sponsorship sales and activation teams.

Benefits

  • Comprehensive benefits package.
  • Complimentary show tickets (4/year).
  • High-visibility commercial leadership role based in Las Vegas, with direct access to senior commercial leadership and influence over touring show revenue performance and partnership strategy across the Americas.
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