Director of Business Development for Home Health & Hospice|

Namaste Home Health and Hospice•Denver, CO

5d•$85,000 - $115,000

About The Position

The Director of Business Development manages all aspects of organizational marketing, including supervising the marketing team, building and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The role directs daily marketing operations and oversees the development and implementation of marketing initiatives. It works with organizational leadership to set volume projections and marketing budgets, evaluates markets and marketing effectiveness, and contributes to strategic planning to address customer needs.

Requirements

At least three years of experience in health care marketing management, preferably in home health or hospice care operations.
Demonstrated ability to supervise and direct professional and administrative personnel.
Knowledge of corporate business management.
Good communication, negotiation, and public relations skills.
Ability to drive and/or access transportation for agency-related travel.
Valid driver’s license, automobile insurance coverage, and access to an automobile.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field is preferred but not required.

Responsibilities

Direct daily marketing operations and oversee the establishment and implementation of marketing initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to support maximum third-party reimbursement.
Assist the Executive Director/Administrator in setting annual organizational volume projections and marketing department allocations, and monitor resources against budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Work with the Director of Nursing to establish marketing techniques for specialty clinical programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, payer, and patient perceptions of Namaste as a high-quality provider.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of Namaste’s markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Monitor and report the cost effectiveness of marketing efforts.
Supervise and direct professional and administrative personnel.
Travel for agency-related purposes, such as visiting community partners and patients.