Director Of Business Development - Hospice

Adoration Health • Birmingham, AL

11d

About The Position

Adoration Health is seeking a Director of Business Development to lead growth initiatives for its hospice services in Birmingham, Alabama, and the Birmingham, Tuscaloosa, Anniston, and Gadsden coverage area. The role uses strategic marketing and relationship-building to grow hospice services, expand access to compassionate end-of-life care, and foster community trust and sustainability. The schedule is full-time, Monday through Friday.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years’ experience in hospice and/or home health marketing.
• At least 2 years in marketing leadership or management roles.
• Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

• Provide leadership and support to marketing liaisons across the state.
• Oversee training, onboarding, and ongoing development of outreach staff.
• Develop strategic marketing plans to meet growth targets and referral goals.
• Monitor market trends, competitors, and referral patterns to guide sales efforts.
• Maintain strong knowledge of hospice philosophy, compliance, and regulations.
• Collaborate with internal teams to align outreach with patient and partner needs.
• Ensure adherence to all applicable legal and regulatory requirements.

Benefits

• Competitive salary with performance-based incentives.
• Medical, dental, and vision insurance.
• Health Savings and Flexible Spending Accounts, including up to $5,000 for childcare.
• Tuition discounts and reimbursement.
• 401(k) with company match.
• Generous PTO.
• Mileage reimbursement.
• Access to wellness and discount programs, including Noom, SkinIO virtual skin cancer screening, childcare, gym memberships, pet insurance, and travel and entertainment discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Director