Director Business Development - Hospice
About The Position
Suite Living Hospice Care is seeking an experienced, results-driven business development leader to grow its hospice program across Suite Living Senior Care communities in the Minneapolis–St. Paul metro area. The role develops and executes sales, marketing, and relationship-building strategies to increase hospice awareness, referrals, and census. Hospice care is one option available to residents; residents and families may choose Suite Living Hospice Care, another provider, or no hospice services. This highly visible, relationship-focused position serves as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities. It includes regular onsite visits, education for residents, families, and staff, support for referral and admission decisions, and collaboration with clinical, operational, and executive leadership. The position is based in White Bear Lake, Minnesota, is 100% onsite, requires travel, and has core hours of 8:00 AM to 4:30 PM.
Requirements
- At least 5 years of hospice experience.
- Strong understanding of hospice regulations, eligibility criteria, and care delivery.
- Ability to build relationships and influence without authority.
- Excellent communication and presentation skills.
- Experience in hospice sales, marketing, or business development.
- Demonstrated success growing census or program utilization.
- Ability to navigate sensitive end-of-life conversations.
- The role requires travel and is 100% onsite in White Bear Lake, Minnesota.
Nice To Haves
- Experience working within senior living or assisted living environments.
Responsibilities
- Develop and execute a hospice growth strategy to increase census across Suite Living communities.
- Establish measurable goals, KPIs, and accountability metrics, and track progress toward a goal of 100+ patients.
- Analyze trends, referral patterns, and barriers to hospice adoption, and adjust strategy accordingly.
- Build relationships with Housing Directors, Nurse Managers, clinical staff, residents, and family members.
- Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities.
- Conduct regular onsite visits across the communities to drive engagement and visibility.
- Educate residents, families, and staff about hospice benefits, eligibility, and philosophy.
- Provide in-services and training to community teams to improve hospice understanding and appropriate referrals.
- Ensure discussions are ethical, patient-centered, and respectful of resident choice.
- Create and implement internal marketing campaigns to increase awareness and referrals.
- Develop messaging that differentiates Suite Living Hospice Care from competitors.
- Partner with leadership to refine the value proposition and service delivery model.
- Support referrals and admissions by assessing potential hospice eligibility, guiding families through decisions, and collaborating with clinical teams on transitions.
- Improve referral-to-admission conversion rates.
- Work with hospice clinical leadership, operations, and executive teams.
- Report regularly on census growth, pipeline activity, and strategic initiatives.
- Contribute to continuous improvement of hospice services and the patient experience.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
