Director Of Business Development - Hospice

BrightSpring Health Services•Birmingham, AL

9d•Onsite

About The Position

Adoration Hospice is seeking a Director of Business Development to lead growth initiatives for hospice services in Birmingham, Alabama, and the surrounding coverage area of Birmingham, Tuscaloosa, Anniston, and Gadsden. Through strategic marketing and relationship-building, this role supports access to quality end-of-life care and fosters community trust and long-term sustainability. The Director provides leadership and support to marketing liaisons across the state, develops outreach staff, and leads strategic growth efforts. The schedule is full-time, Monday through Friday.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3 years’ experience in hospice and/or home health marketing.
At least 2 years in marketing leadership or management roles.
Demonstrated success in creating and executing strategic marketing plans that drive growth.

Responsibilities

Provide leadership and support to marketing liaisons across the state.
Oversee training, onboarding, and ongoing development of outreach staff.
Develop strategic marketing plans to meet growth targets and referral goals.
Monitor market trends, competitors, and referral patterns to guide sales efforts.
Maintain strong knowledge of hospice philosophy, compliance, and regulations.
Collaborate with internal teams to align outreach with patient and partner needs.
Ensure adherence to all applicable legal and regulatory requirements.

Benefits

Medical, dental, and vision insurance.
Health Savings and Flexible Spending Accounts, including up to $5,000 for childcare.
Tuition discounts and reimbursement.
401(k) with company match.
Generous paid time off.
Mileage reimbursement.
Access to wellness and discount programs, including Noom, SkinIO virtual skin cancer screening, childcare, gym memberships, pet insurance, and travel and entertainment discounts.
Competitive salary with performance-based incentives.
Mission-driven, supportive work environment.
Autonomy and flexibility to lead strategic growth efforts.