Director Business Development - Hospice
About The Position
Suite Living Hospice Care is seeking an experienced, results-driven business development leader to grow its hospice program across Suite Living Senior Care communities in the Minneapolis–St. Paul metro area. The role develops and executes sales and marketing strategies to increase awareness, strengthen relationships, generate referrals, and grow hospice census. Suite Living Hospice Care is one of the hospice options available to residents; residents and families may choose another provider or decline hospice services. This highly visible, relationship-focused position serves as the primary liaison between hospice care and senior care communities. It combines strategic growth, community engagement, education about hospice, marketing, and support for referrals and admissions. The role works with clinical, operational, and executive leaders to expand access to compassionate, high-quality end-of-life care and improve the patient and family experience.
Requirements
- At least 5 years of hospice experience.
- Strong understanding of hospice regulations, eligibility criteria, and care delivery.
- Proven ability to build relationships and influence without authority.
- Excellent communication and presentation skills.
- Experience in hospice sales, marketing, or business development.
- Demonstrated success in growing census or program utilization.
Nice To Haves
- Experience working within senior living or assisted living environments.
Responsibilities
- Develop and execute a hospice growth strategy to increase census across Suite Living communities.
- Establish measurable goals, KPIs, and accountability metrics, and track progress toward 100+ patients.
- Analyze trends, referral patterns, and barriers to hospice adoption, and adjust strategy accordingly.
- Build relationships with Housing Directors, Nurse Managers, clinical staff, residents, and family members.
- Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities.
- Conduct regular onsite visits across the communities to support engagement and visibility.
- Educate residents, families, and staff about hospice benefits, eligibility, and philosophy.
- Provide in-services and training to community teams to improve understanding and appropriate referrals.
- Ensure ethical, patient-centered discussions that respect resident choice.
- Create and implement targeted internal marketing campaigns to increase awareness and referrals.
- Develop messaging that differentiates Suite Living Hospice Care from competitors.
- Partner with leadership to refine the value proposition and service delivery model.
- Support referrals and admissions by assessing potential hospice eligibility, guiding families through decisions, and collaborating with clinical teams on transitions.
- Improve referral-to-admission conversion rates.
- Work with hospice clinical leadership, operations, and executive teams.
- Report on census growth, pipeline activity, and strategic initiatives.
- Contribute to continuous improvement of hospice services and the patient experience.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
