Director of Business Development for Home Health & Hospice|
About The Position
The Director of Business Development manages all aspects of organizational marketing, including overseeing the marketing team, building and maintaining relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The role directs daily marketing operations and the development and execution of marketing initiatives. The Director works with the Executive Director/Administrator on annual volume projections and marketing department budget allocations, monitors resource use against budget limits, assesses the market, and develops marketing plans to meet volume projections. The role also collaborates with the Director of Nursing on marketing techniques for specialty clinical programs, tracks the cost effectiveness of marketing efforts, and contributes to strategic planning and service development. The position requires agency-related travel, including to community partners and patients, and access to transportation.
Requirements
- At least three years of experience in healthcare marketing management, preferably in home health or hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Knowledge of corporate business management.
- Good communication, negotiation, and public relations skills.
- Ability to drive and/or access transportation for agency-related travel.
- Valid driver’s license, automobile insurance coverage, and access to an automobile.
Nice To Haves
- Bachelor’s degree in Marketing, Business Administration, or a related field is preferred but not required.
Responsibilities
- Direct daily marketing operations and oversee the establishment and implementation of marketing initiatives.
- Negotiate service contracts with managed care organizations, government agencies, and other payers to support maximum third-party reimbursement.
- Assist the Executive Director/Administrator in establishing annual organization volume projections and marketing department budget allocations.
- Monitor allocation of resources according to budgetary limitations.
- Conduct ongoing market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
- Work with the Director of Nursing to establish marketing techniques for specialty clinical programs.
- Use marketing and promotional initiatives to achieve budgetary volume projections.
- Establish and maintain positive working relationships with current and potential referral and payer sources.
- Build and monitor community, customer, payer, and patient perceptions of Namaste as a high-quality provider.
- Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
- Maintain working knowledge of Namaste’s markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
- Monitor and report on the cost effectiveness of marketing efforts.
- Manage members of the marketing team.
- Respond to customer requests and concerns.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
