Director of Brand Marketing

Rebel

1d•$150,000 - $200,000

About The Position

REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year. This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it. The Director of Brand & Social Marketing leads REBEL's organic brand presence and is accountable for growing brand awareness, engagement, and earned reach. You'll set the strategy for how REBEL shows up on social and in the press, and you'll personally execute against it alongside a lean team. You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics. This is not a "manage agencies" role. This is a role for someone who knows how brands actually grow on the internet.

Requirements

7–10 years in brand marketing, social, PR, or cultural marketing
Proven track record of growing a brand through organic social and earned media
Hands-on experience creating or contributing to viral, culturally resonant brand moments
Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes
Experience building or maintaining brand voice and social guidelines across teams
Startup or challenger brand experience strongly preferred
Exceptional storyteller with strong writing and creative instincts
Deep understanding of how content spreads on social platforms
Strong POV on what works—and what doesn't—on the internet today
Data-informed but creatively led; knows how to balance metrics with intuition
Comfortable operating without agencies, big teams, or safety nets
Builder mentality with a bias toward action
Willing to personally create, edit, post, and iterate
Low ego, high standards, strong opinions, loosely held
Energized by speed, experimentation, and ownership
Obsessed with turning social storytelling into massive brand awareness
Applicants must be legally authorized to work in the United States

Responsibilities

Lead REBEL's social strategy end-to-end across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels)
Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance
Set a clear point of view on what content should travel, trend, and break through—and personally help create it
Run a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity
Set and report on goals for organic reach, impressions, engagement, share of voice, and follower growth
Drive earned media strategy and execution—story development, pitching, and relationship building
Turn social momentum and cultural moments into PR wins, and vice versa
Secure consistent, high-impact coverage that reinforces REBEL's brand story and fuels awareness
Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach, not paid performance
Ensure creator content feels native, on-brand, and capable of driving viral moments
Identify cultural moments, trends, and internet conversations where REBEL can credibly participate
Build grassroots buzz through community engagement and reactive storytelling; turn customers and fans into active brand advocates
Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization
Act as a day-to-day steward of the brand, helping teams move fast without diluting it
Support comarketing partnerships and event opportunities that grow awareness and virality
Work closely with growth, creative, and product to keep brand storytelling connected to business goals
Lead through influence today; grow into managing a small social and brand team over time
Manage contractors, freelancers, and creators as needed
Build lightweight processes that enable speed, creativity, and consistency