Director of Brand & Integrated Marketing

Peak Credit Union

14h • $149,760 - $224,640 • Remote

About The Position

The Director of Brand & Integrated Marketing owns the Peak brand and the integrated campaigns that bring it to market. This leader sets brand positioning, voice, and creative standards; leads campaigns from brief through launch and readout; and aligns Product, Branch, Growth, and Insights around shared quarterly priorities. The role co-owns the quarterly campaign calendar with the Director of Growth Marketing. It originates campaign strategy, briefs, and creative, while Growth owns channel deployment, optimization, and growth metrics. Success means the brand is consistent, campaigns are delivered on time, business goals are supported, and members respond positively.

This is a remote role open to candidates residing in Washington or Oregon, and travel is required. The target annual pay range is $164,736–$187,200, with a full annual range of $149,760–$224,640. Performance-based compensation incentives are available, with targets varying by role.

The position leads and develops direct reports across creative services, video and content, and branch experience, as well as PR and creative agency partners. It oversees the brand and creative production budget, makes resource decisions, and ensures work meets applicable credit union advertising and lending compliance requirements. The role is eligible for Full-Time Regular benefits.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field of study, or related field of study.
• At least 10 years of brand or integrated marketing experience with increasing responsibility.
• At least 5 years in a management or leadership role leading integrated campaigns end to end.
• Experience across a broad remit in a smaller or fast-moving organization, with a track record of leading cross-functional go-to-market work.
• Strong brand and creative judgment, including the ability to recognize and improve creative work.
• Ability to write effective creative briefs and concise executive summaries.
• Integrated campaign planning across paid, owned, earned, and branch channels.
• Digital and performance fluency sufficient to connect brand and creative to business results, including upper- and lower-funnel measurement.
• Ability to make timely priority and resource decisions and keep work moving.
• Strong project management skills and ability to run multiple campaigns simultaneously.
• Working knowledge of credit-union advertising and lending compliance requirements.

Nice To Haves

• Experience in a financial institution or other highly regulated environment.
• Experience managing creative, PR, and production agency partners.
• Experience leading a rebrand, merger integration, or other brand-building moment.
• Large-brand experience, when paired with hands-on work in a leaner organization.

Responsibilities

• Own Peak's brand foundations, including positioning, messaging architecture, voice, and visual and verbal standards across member touchpoints.
• Set creative direction for brand and campaign work, including work executed by agency and vendor partners.
• Lead integrated campaigns end to end, including planning, briefing, creative and content development, launch, and post-campaign readout.
• Write and approve briefs for creative, content, PR, and branch activation.
• Co-own the quarterly campaign calendar with the Director of Growth Marketing and run each quarter from kickoff through readout.
• Partner with Product to bring new products, rates, and offers to market by translating value propositions into audience, message, and campaign plans.
• Supply creative options to the Director of Growth Marketing and performance partners for testing and optimization.
• Own and allocate the brand and creative production budget.
• Build ways of working across product, retail/branch, community, growth, insights, and finance for cross-functional launches and campaigns.
• Set ownership and make resource decisions when priorities conflict.
• Bring campaigns through senior leadership review ready for approval.
• Define how brand health and creative performance are measured with Insights and Growth, and use campaign learnings to improve future briefs.
• Ensure brand and campaign work complies with credit union advertising and lending requirements, including UDAAP, Reg DD, Reg Z, and NCUA advertising rules.
• Lead and develop direct reports across creative services, video and content, and branch experience, along with PR and creative agency partners; set goals, coach, and improve the quality of work.
• Perform other duties as assigned.

Benefits

• Medical, dental, vision, and life insurance coverage for employees and eligible family members.
• Option for company-paid medical, dental, and vision insurance at 100% for employee-only coverage.
• Health Care FSA, Health Savings Account with employer contributions, and Dependent Care FSA.
• Life and AD&D insurance.
• 401(k) plan.
• Monthly accrual of 8 hours of vacation and 8 hours of sick leave for Full-Time Regular employees.
• 11 paid holidays, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time for Full-Time Regular employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director