Director of Brand Communications and Community

Flamingo•New York, NY

12h•$200,000 - $225,000•Onsite

About The Position

The Director of Brand Communications and Community will build Flamingo’s awareness, engagement, conversation, and advocacy. This brand-building role owns strategy for influencer, ambassador, and PR programming and leads the team responsible for bringing that strategy to life across social media and community. The Director will build relationships with talent, agencies, and partners, collaborate with PR on brand narratives, and develop programs and moments that turn fans into advocates. The role works closely with the Head of Flamingo to align brand and business goals and create impactful online and offline buzz. It leads Flamingo’s content and community team across influencer marketing, social media, and community, while partnering with creative, digital, retail, and the Growth team’s creator lead. The position is based in Mammoth Brands’ in-office working model, with employees working from its SoHo office Tuesday through Thursday. Flamingo is a women’s grooming brand within Mammoth Brands, a modern CPG company. Mammoth Brands describes its culture as entrepreneurial, fast-moving, supportive, and inclusive, and encourages employees to experiment with AI in their day-to-day work. The base salary hiring range is $200,000–$225,000, with the final offer based on location, skills, and experience.

Requirements

Deep relationships with talent, agents, and PR, and confidence negotiating with them.
People leadership experience, including setting a clear vision, developing talent, and building an evolving team.
Ability to shape brand narratives with PR and guide content creation.
Cultural fluency and a strong instinct for emerging talent and trends.
Commercial mindset and comfort owning budgets and using data to evaluate what works.
Ability to build brand relationships, programs, and moments that generate conversation.

Responsibilities

Set strategy to build Flamingo’s awareness, engagement, conversation, and advocacy across influencer, ambassador, PR, social, and community channels.
Lead influencer strategy, select partners, and negotiate with talent and their agencies, including celebrity talent.
Build an ambassador program that develops passionate fans and advocates into lasting brand champions.
Partner with PR on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce one another.
Create community engagement through events and campaigns that bring fans, ambassadors, and influential voices together.
Guide content and social work with the creative team to maintain Flamingo’s distinct voice and storytelling.
Own relationships with PR firms, production houses, creative agencies, and talent, and manage associated budgets.
Lead, mentor, and develop a team across influencer marketing, social media, and community.
Define measures of success, including conversation, sentiment, and brand impact, and use results to refine strategy.
Work closely with the Head of Flamingo to align communications and community efforts with brand and business goals.
Work cross-functionally with creative, digital, retail, and the creator lead on the Growth team.

Benefits

Medical, dental, and vision coverage.
401(k) match.
Equity in Mammoth Brands.
Flexible time off and working hours.
Learning and development stipend.
Sabbatical leave: four weeks after five years, six weeks after ten years, and eight weeks after fifteen years.
Paid parental leave: 20 weeks for parents who give birth and 16 weeks for all other paths to parenthood.
In-person and virtual events, including happy hours, team-building events, and rooftop parties.
Free products from Mammoth Brands’ family of brands.
SoHo office amenities include bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks.